consumers' preference
91Religious symbolism in the United States military — Insignias (left to right) for Christian, Muslim and Jewish chaplains are shown on the uniforms of three U.S. Navy chaplains, 1998. (These were the only insignias in use at that time.) Religious symbolism in the United States military includes the …
92Food — For other uses, see Food (disambiguation). Part of a series on …
93Perceptual mapping — is a graphics technique used by marketers that attempts to visually display the perceptions of customers or potential customers. Typically the position of a product, product line, brand, or company is displayed relative to their competition.… …
94Impulse purchase — An impulse purchase or impulse buy is an unplanned or otherwise spontaneous purchase. One who tends to make such purchases is referred to as an impulse purchaser or impulse buyer.Marketers and retailers tend to exploit these impulses which are… …
95Government contract — Contracting with the U.S. Government is based on many of the same principles as commercial contracting andcan be very profitable, but is sufficiently different from commercial contracting to require special care.Persons entering into commercial… …
96Brand extension — or brand stretching is a marketing strategy in which a firm marketing a product with a well developed image uses the same brand name in a different product category. Organizations use this strategy to increase and leverage brand equity… …
97Fair trade debate — Fair trade s increasing popularity has drawn criticism from both ends of the political spectrum. Different arguments are used by those who favour and by those who oppose fair trade, or feel that more strict standards and higher fair trade prices… …
98Gerald Zaltman — is the Joseph C. Wilson Professor Emeritus at Harvard Business School and the author and editor of 20 books, most recently How Customers Think (2003) and Marketing Metaphoria (2008). In 1997 he founded the market research consulting firm Olson… …
99Asia — /ay zheuh, ay sheuh/, n. a continent bounded by Europe and the Arctic, Pacific, and Indian oceans. 2,896,700,000; ab. 16,000,000 sq. mi. (41,440,000 sq. km). * * * I Largest continent on Earth. It is bounded by the Arctic Ocean, the Pacific Ocean …
100Independence of irrelevant alternatives — (IIA) is an axiom of decision theory and various social sciences. The word is used in different meanings in different contexts. Although they all attempt to provide a rational account of individual behavior or aggregation of individual… …
