competitive product analysis
1competitive analysis — ➔ analysis * * * competitive analysis UK US noun [C or U] (also competition analysis, also competitor analysis, also competitor profiling) ► MARKETING the process o …
2Competitive intelligence — A broad definition of competitive intelligence is the action of defining, gathering, analyzing, and distributing intelligence about products, customers, competitors and any aspect of the environment needed to support executives and managers in… …
3analysis — a‧nal‧y‧sis [əˈnælss] noun analyses PLURALFORM [ siːz] [countable, uncountable] 1. a careful examination of something in order to understand it better: • The researchers carried out a detailed analysis of recent trends in share prices. •… …
4Product life cycle management — is the succession of strategies used by management as a product goes through its product life cycle. The conditions in which a product is sold changes over time and must be managed as it moves through its succession of stages. Product life… …
5Product marketing — deals with the first of the 4P s of marketing, which are Product, Pricing, Place, and Promotion. Product marketing, as opposed to product management, deals with more outbound marketing tasks. For example, product management deals with the nuts… …
6competitive analysis — /kəmˌpetɪtɪv ə næləsɪs/ noun analysis for marketing purposes that can include industry, customer, and competitor analysis and aims to discover how competitive an organisation, project, or product is, especially by evaluating the capabilities of… …
7Sustainable product development — (SPD) is a method for product development that incorporates a Framework for Strategic Sustainable Development (FSSD), also known as The Natural Step (TNS) framework. As the demand for products continues to increase around the world and… …
8Competitor analysis — in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors. This analysis provides both an offensive and defensive strategic context to identify opportunities and threats. Profiling …
9Context analysis — is a method to analyze the environment in which a business operates. Environmental scanning mainly focuses on the macro environment of a business. But context analysis considers the entire environment of a business, its internal and external… …
10Gap analysis — In business and economics, gap analysis is a business resource assessment tool enabling a company to compare its actual performance with its potential performance. At its core are two questions:: Where are we?: Where do we want to be?If a company …
