competitive product analysis
21Software product management — is the process of managing software that is built and served as a product as opposed to a serviceoftware productsA software product is typically a single application or suite of applications built by a software company to be used by *many*… …
22Marketing strategies for product software — assist software firms to determine the type of market analysis that is needed for decision making. Two general strategies that are well known in the marketing discipline are: marketing mix; and relationship marketing. Marketing mix is the typical …
23Market share analysis — is an important part of market analysis and indicates how well a firm is doing in the marketplace compared to its competitors. Givon, Mahajan, and Muller have researched spreadsheet and word processing software firms to give a clearer image of… …
24conjoint analysis — A statistical method that attempts to determine the relative importance consumers attach to salient attributes and the utilities they attach to the levels of attributes. The technique is based on the premise that products and services are made up …
25Relationship marketing — is a form of marketing developed from direct response marketing campaigns conducted in the 1970 s and 1980 s which emphasizes customer retention and satisfaction, rather than a dominant focus on point of sale transactions. Relationship marketing… …
26Planned obsolescence — The Centennial Light in the Livermore, California Firehouse is often cited as evidence for the existence of planned obsolescence in later produced light bulbs.[1] Planned obsolescence or built in obsolescence[2] …
27Reverse engineering — is the process of discovering the technological principles of a device, object, or system through analysis of its structure, function, and operation. It often involves taking something (e.g., a mechanical device, electronic component, software… …
28Location model — A location (spatial) model refers to any monopolistic competition model in economics that demonstrates consumer preference for particular brands of goods and their locations. Examples of location models include Hotelling’s Location Model, Salop’s …
29Pricing strategies — for products or services include the following: Contents 1 Competition based pricing 2 Cost plus pricing 3 Creaming or skimming 4 Limit pricin …
30Informa Research Services — Infobox Company name = Informa Research Services, Inc. type = Corporation genre = foundation = 1983 founder = Alan Meyer location city = Calabasas location country = United States location = locations = area served = key people = industry =… …
