comparative products
1Comparative advertising — is an advertisement in which a particular product, or service, specifically mentions a competitor by name for the express purpose of showing why the competitor is inferior to the product naming it. Comparative advertising, also known as ‘knocking …
2Comparative cultural studies — is a contextual approach to the study of culture in a global and intercultural context.[1] The focus of the studies is placed on the theory, method, and application of the study process(es) rather than on the what of the object(s) of study. In… …
3comparative advertising — ➔ advertising * * * comparative advertising UK US noun [U] MARKETING ► the practice of advertising goods by comparing them with, and suggesting they are better than, another company s products. This practice is illegal in some countries: »There… …
4comparative advertising — describes reference to the products of another in advertising for the purpose of comparing functions, qualities etc. Under the Trade Marks Act 1994, it is not considered to be an infringement to use the marks of another for such purposes if such… …
5Comparative responsibility — Tort law Part of the …
6Comparative advantage — Economics …
7Comparative Advertising — A marketing strategy in which a company shows how its product or service is superior to that of its competitors by comparing the benefits and costs within the advertisement itself. A comparative advertising campaign may involve printing a side by …
8Comparative Statement — A statement which compares financial data from different periods of time. The comparative statement lines up a section of the income statement, balance sheet or cash flow statement with its corresponding section from a previous period. It can… …
9Comparative Tracking Index — The Comparative Tracking Index or CTI is used to measure the electrical breakdown (tracking) properties of an insulating material. To measure the tracking, 52 drops of 0.1% ammonium chloride solution are dropped on the material, and the voltage… …
10comparative advertising — /kəmˌpærətɪv ædvətaɪzɪŋ/ noun advertising which compares a company’s product with competing brands to its own advantage ● Disparaging remarks in comparative advertising were strongly discouraged in the industry. ● The company uses comparative… …
