below the line (advertising)

  • 121Marketing mix modeling — is a term of art for the use of statistical analysis such as multivariate regressions on sales and marketing time series data to estimate the impact of various marketing tactics on sales and then forecast the impact of future sets of tactics. It… …

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  • 1222007–2008 Writers Guild of America strike — Articles Effects on Television AMPTP  • WGAW  • WGAE …

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  • 123Electoral system of Australia — This article is about elections to the Australian Parliament. For elections to Australian states and territories, see Electoral systems of the Australian states and territories. For the method of voting known as the Australian ballot, see Secret… …

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  • 124Telefónica Europe — This article is about the European telecommunications company. For other uses, see O2 (disambiguation). Telefónica Europe plc Type Private (subsidiary of Telefónica) Industry …

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  • 125Talent agent — A talent agent, or booking agent, is a person who finds jobs for actors, authors, film directors, musicians, models, producers, professional athletes, writers and other people in various entertainment businesses. Having an agent is not required,… …

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  • 126Product placement — Product placement, or embedded marketing, [cite web last = Schiller first = Gail authorlink = coauthors = title = Win, draw for Burnett branding work = publisher = The Hollywood Reporter date = 2005 06 01 url =… …

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  • 127Nizan Guanaes — (born in 1958) is one of Brazil’s leading communications entrepreneurs and the chairman of Grupo ABC de Comunicação, ranked as 20th among the biggest Marketing Communications groups worldwide by Advertising Age – May 2010, and headquartered in… …

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  • 128Stock photography — consists of existing photographs that can be licensed for specific uses. Publishers, advertising agencies, graphic artists, and others use stock photography to fulfill the needs of their creative assignments. A customer who uses stock photography …

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