below the line (advertising)
1Below the line (advertising) — Below the line (BTL), Above the line (ATL), and Through the Line (TTL), in organisational business and marketing communications, are advertising techniques.Promotion can be loosely classified as above the line or below the line .Promotional… …
2Below The Line Advertising — In general, an advertising strategy in which a product is promoted in mediums other than radio, television, billboards, print, film and the internet. Types of below the line advertising commonly include direct mail campaigns, trade shows and… …
3below-the-line advertising — /bɪˌləυ ðə laɪn ædvətaɪzɪŋ/ noun advertising which is not paid for and for which no commission is paid to the advertising agency, e.g. work by staff who are manning an exhibition. Compare above the line advertising …
4Below the line — may refer to:*Below the line (filmmaking), an accounting term used in film or movie production *Below the line (advertising), an advertising strategy *A type of scoring in contract bridge scoring *The group voting ticket option in Australian… …
5below-the-line — 1) Denoting entries below the horizontal line on a company s profit and loss account that separates the entries that establish the profit (or loss) from the entries that show how the profit is distributed or where the funds to finance the loss… …
6below the line — beˌlow the ˈline , below the line adjective 1. ACCOUNTING relating to profits after exceptional (= profits and losses that are made in a particular period of time but do not occur regularly) have been taken into account: • Provisions on doubtful… …
7below-the-line — UK US (also below the line) adjective ► MARKETING relating to advertising, such as trade shows and direct mail, which communicate more directly with customers and are less expensive than television and newspaper advertising: »below the line… …
8below the line — Sales promotions such as mailshots, on pack and in store promotions, product placement, sponsorship and so on. On client invoices advertising agencies historically charged for advertising in the media above the line and for the agency s creative… …
9below-the-line promotion — below the line promotions N VAR Below the line promotion is the use of promotional methods that can be controlled by the company selling the goods or service, such as in store offers and direct selling. Compare above the line promotion.… …
10above-the-line advertising — /əˌbʌv ðə laɪn ædvətaɪzɪŋ/ noun advertising for which a payment is made and for which a commission is paid to the advertising agency, e.g. an advertisement in a magazine or a stand at a trade fair. Compare below the line advertising (NOTE: as… …