awareness-building advertising

  • 21Media and Publishing — ▪ 2007 Introduction The Frankfurt Book Fair enjoyed a record number of exhibitors, and the distribution of free newspapers surged. TV broadcasters experimented with ways of engaging their audience via the Internet; mobile TV grew; magazine… …

    Universalium

  • 22literature — /lit euhr euh cheuhr, choor , li treuh /, n. 1. writings in which expression and form, in connection with ideas of permanent and universal interest, are characteristic or essential features, as poetry, novels, history, biography, and essays. 2.… …

    Universalium

  • 23Corporate social responsibility — For other types of responsibility, see Responsibility (disambiguation). Corporate social responsibility (CSR, also called corporate conscience, corporate citizenship, social performance, or sustainable responsible business)[1] is a form of… …

    Wikipedia

  • 24Brand extension — or brand stretching is a marketing strategy in which a firm marketing a product with a well developed image uses the same brand name in a different product category. Organizations use this strategy to increase and leverage brand equity… …

    Wikipedia

  • 25Commercial Closet Association — Logo Commercial Closet Association is a New York City based non profit organization, founded in 2001[1] to educate and influence the $1.1 trillion annual worldwide advertising market ($128 billion in the US alone)[2 …

    Wikipedia

  • 26japan — japanner, n. /jeuh pan /, n., adj., v., japanned, japanning. n. 1. any of various hard, durable, black varnishes, originally from Japan, for coating wood, metal, or other surfaces. 2. work varnished and figured in the Japanese manner. 3. Japans,… …

    Universalium

  • 27Japan — /jeuh pan /, n. 1. a constitutional monarchy on a chain of islands off the E coast of Asia: main islands, Hokkaido, Honshu, Kyushu, and Shikoku. 125,716,637; 141,529 sq. mi. (366,560 sq. km). Cap.: Tokyo. Japanese, Nihon, Nippon. 2. Sea of, the… …

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  • 28MEMORY — holocaust literature in european languages historiography of the holocaust holocaust studies Documentation, Education, and Resource Centers memorials and monuments museums film survivor testimonies Holocaust Literature in European Languages The… …

    Encyclopedia of Judaism

  • 29Google — This article is about the corporation. For the search engine, see Google Search. For other uses, see Google (disambiguation). Google Inc …

    Wikipedia

  • 30arts, East Asian — Introduction       music and visual and performing arts of China, Korea, and Japan. The literatures of these countries are covered in the articles Chinese literature, Korean literature, and Japanese literature.       Some studies of East Asia… …

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