association of national advertisers
51DAGMAR-Formel — Bei der DAGMAR Formel handelt es sich um ein Stufenmodell der Werbewirkung bzw. des Werbeerfolgs. Dieses Modell, benannt nach dem Titel eines von dem amerikanischen Werbeforscher Russell H. Colley im Auftrag der U.S. Association of National… …
52Media and Publishing — ▪ 2007 Introduction The Frankfurt Book Fair enjoyed a record number of exhibitors, and the distribution of free newspapers surged. TV broadcasters experimented with ways of engaging their audience via the Internet; mobile TV grew; magazine… …
53publishing, history of — Introduction an account of the selection, preparation, and marketing of printed matter from its origins in ancient times to the present. The activity has grown from small beginnings into a vast and complex industry responsible for the… …
54Industrial Review — ▪ 1994 Introduction The period since 1990 was proving a difficult time for the older industrialized economies, which had suffered from prolonged recession at home, and also for the previously centrally planned economies of Eastern Europe… …
55broadcasting — /brawd kas ting, kah sting/, n. 1. the act of transmitting speech, music, visual images, etc., as by radio or television. 2. radio or television as a business or profession: She s training for a career in broadcasting. [1920 25; BROADCAST + ING1] …
56Newspaper — Front page of The New York Times on Armistice Day, November 11, 1918 …
57BusRadio — is a music service designed to broadcast music, original programming, public service announcements (PSAs) and paid commercials to school children travelling on school buses in 160 school districts in 24 states. Established in 2004, BusRadio is… …
58Outlook Media — Outlook Columbus Outlook Media media kit and image used for Outlook Columbus May 2009 Urban Living Issue Editor Chris Hayes Categories Newsmagazine Frequency …
59Bang music — Infobox Company name = Bang Music LLC type = Independent foundation = 1989 location city = New York, NY location country = USA location = 3 locations: NY, LA and Norway locations = key people = Lyle GreenfieldBrian JonesBrad StrattonSara Iversen… …
60Pittsburgh Pirates — This article is about the baseball team. For other uses, see Pittsburgh Pirates (disambiguation). Pittsburgh Pirates 2012 Pittsburgh Pirates season Established 1882 …
