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51product manager — ➔ manager * * * product manager UK US noun [C] MARKETING, COMMERCE ► a person whose job is to plan and control the marketing of a particular product or service: »The product manager tells the team the goals for a new product and the plan for… …
52product mix — ➔ mix * * * product mix UK US noun [S] MARKETING, COMMERCE ► the combination of products and services that a company sells: »The supermarket has a different product mix from its competitors to attract higher income shoppers. »There is scope for… …
53product research — ➔ research * * * product research UK US noun [U] COMMERCE, MARKETING ► the process of deciding which new products might be successful, and the best way to develop and sell them: »Our product research is looking at what products will be possible… …
54product return — ➔ return * * * product return UK US noun [C or U] COMMERCE ► a situation in which a buyer does not want a product, and returns it to the company to get their money back: »Product returns cost US companies more than $100 billion annually. »We will …
55product concept — UK US noun MARKETING ► [C] an idea for a new product: »Once a great new product concept is born in the lab, make sure that the product is relevant to the customer target market. ► (also the product concept) [U] the belief that a good product will …
56product life cycle — UK US noun [S] (also product cycle, product s life cycle, ABBREVIATION plc) MARKETING, COMMERCE ► the stages in a particular product s existence: introduction, growth or increasing sales, maturity (= slow or no increase in sales), and decline or… …
57product relaunch — UK US noun [C] MARKETING, COMMERCE ► a change to a product or the way it is sold, in order to make it available as a new product to increase sales: »The company reacted to criticism of the vehicle with a product relaunch, changing the name of the …
58product — 1 *work, production, opus, artifact Analogous words: forming or form, fabrication, manufacturing or manu facture (see corresponding verbs at MAKE): article, object, *thing 2 Product, production, produce are comparable when they denote something… …
59Product literature — is a primary subset of business publishing specifically geared toward the selection, purchase and use of a business products.Typically this includes product promotionally literature, product datasheets, product operating manuals and product… …
60Product Support Services — Product Support Services, more commonly referred to as PSS, is the Microsoft business unit with primary responsibility for responding to end user and partner requests for assistance with the company s products and services.PSS also gives feedback …
