appeal of advertising
21Student-run advertising agency — A Student run Advertising Agency acts like a real advertising agency, but is owned and operated by students. Usually operating as a student club in a university, the student run agency provides advertising services to various organizations such… …
22Hunt v. Washington State Apple Advertising Commission — SCOTUSCase Litigants=Hunt v. Washington State Apple Advertising Commission ArgueDate=February 22 ArgueYear=1977 DecideDate=June 20 DecideYear=1977 FullName=Hunt, Governor of North Carolina, et al. v. Washington State Apple Advertising Commission… …
23emotional appeal — /ɪˌməυʃ(ə)n(ə)l ə pi:l/ noun an attempt by advertising to persuade through an emotional rather than a rational message ● The charity used the emotional appeal of starving children to raise funds. ● Emotional appeal was an obvious feature in all… …
24rational appeal — /ˌræʃ(ə)n(ə)l ə pi:l/ noun advertising appeal to a prospective customer that uses logical arguments to show that the product satisfies the customer’s practical needs (as opposed to an emotional appeal) …
25emotional appeal — The attempt by advertising to stir up negative or positive emotions to motivate a purchase. Much marketing and advertising is geared to creating fear, guilt, shame, love, pride, or joy in the potential customer rather than evoking dispassionate… …
26fear appeal — / fɪə əˌpi:l/ noun an advertising message that makes the reader anxious about something, especially about not doing something …
27positive appeal — /ˌpɒzɪtɪv ə pi:l/ noun advertising which shows why a product is attractive …
28Tiffany (NJ) Inc. v. eBay Inc. — Tiffany (NJ) Inc. v. eBay Inc. United States Court of Appeals, Second Circuit Argued July 16, 2009 Decided April 1, 2010 Full case name TIFFANY (NJ) Inc. and Tiffany and Company v …
29niche — /nich/, n., adj., v., niched, niching. n. 1. an ornamental recess in a wall or the like, usually semicircular in plan and arched, as for a statue or other decorative object. 2. a place or position suitable or appropriate for a person or thing: to …
30Computers and Information Systems — ▪ 2009 Introduction Smartphone: The New Computer. The market for the smartphone in reality a handheld computer for Web browsing, e mail, music, and video that was integrated with a cellular telephone continued to grow in 2008. According to… …
