advertising support
11Marketing decision support systems — (MKDSS) is an information system that helps with decision making in the formation of a marketing plan. The reason for using an MKDSS is because it helps to support the software vendors’ planning strategy for marketing products; it can help to… …
12Tobacco advertising — Part of a series on Tobacco …
13Alcohol advertising — is the promotion of alcoholic beverages by alcohol producers through a variety of media. Along with tobacco advertising, it is one of the most highly regulated forms of marketing. Scientific research around the world conducted by governments,… …
14Mobile advertising — Not to be confused with Mobile billboard. Mobile advertising is a form of advertising via mobile (wireless) phones or other mobile devices. It is a subset of mobile marketing. Contents 1 Overview 2 Types of mobile ads 3 Mobile Rich Media …
15Network Advertising Initiative — Website http://www.networkadvertising.org The Network Advertising Initiative is an industry trade group formed in 1999 that develops self regulatory standards …
16Shock advertising — is a type of advertising generally regarded as one that “deliberately, rather than inadvertently, startles and offends its audience by violating norms for social values and personal ideals.” [Dahl, Darren W. et al.… …
17Semantic advertising — applies semantic technologies to online advertising solutions. The function of semantic advertising technology is to semantically analyze every web page in order to properly understand and classify the meaning of a web page and accordingly ensure …
18Music in advertising — means integrating music in (mass) electronic media advertisements in order to enhance its success. Music for this purpose provides different characteristics which makes it especially interesting for usage in advertisements. Contents 1 The… …
19Apple Inc. advertising — In the past two decades, Apple Inc. has become appreciated for the artistic and free thinking messages of its advertisements, which reflect a business plan of marketing their products to creative individuals. Their most significant ad campaigns… …
20Marketing decision support system — A marketing decision support system (sometimes abbreviated MKDSS) is a decision support system for marketing activity. It consists of information technology, marketing data and modeling capabilities that enable the system to provide predicted… …
