advertising puffery
11Marketing ethics — Marketing Key concepts Product marketing · Pricing …
12Lie — For other uses, see Lie (disambiguation) A lie (also called prevarication, falsehood) is a type of deception in the form of an untruthful statement, especially with the intention to deceive others. To lie is to state something with disregard to… …
13publicity — I (New American Roget s College Thesaurus) n. notoriety, limelight; utterance, outlet, vent. See publication. II (Roget s IV) n. 1. [Public distribution] Syn. notoriety, currency, publicness; see distribution 1 . 2. [Free advertising] Syn. public …
14Exaggeration — is a representation of something in an excessive manner. The exaggerator has been a familiar figure in Western culture since at least Aristotle s discussion of the alazon: the boaster is regarded as one who pretends to have distinguished… …
15Electronic retailing self-regulation program — The Electronic Retailing Self Regulation Program (ERSP) is a self regulatory program created in 2004 by American business organizations to promote consumer confidence. ERSP is a program of the Electronic Retailing Association (… …
16Unique selling proposition — The Unique Selling Proposition (also Unique Selling Point) is a marketing concept that was first proposed as a theory to explain a pattern among successful advertising campaigns of the early 1940s. It states that such campaigns made unique… …
17МАРКЕТИНГ — MARKETINGДеятельность, имеющая целью свести между собой продавцов и покупателей. Банки и др. фин. институты используют рекламу в средствах массовой информации в качестве основного средства М. Активно используются в этих целях почтовая переписка и …
18Papa John's Pizza — Type Public (NASDAQ: PZZA) Industry sandwiches, pizza …
19Professional responsibility — For other types of responsibility, see Responsibility (disambiguation). Main article: Professional ethics …
20promotion — I (Roget s IV) n. 1. [Advancement in rank] Syn. preferment, elevation, raise, improvement, advance, lift, betterment, ennobling, favoring. Ant. removal*, demotion, lowering. 2. [Improvement] Syn. advancement, progression, development; see… …
