advertising order
21Location based advertising — (LBA) Location based advertising (LBA) is a new form of marketing communication that uses location tracking technology in mobile networks to target consumers with location specific advertising on their mobile devices. As Bruner Kumar (2007)… …
22Online advertising — Part of a series on Electronic commerce Online goods and services Streaming media Electronic books Softwar …
23In-game advertising — (IGA) refers to the use of computer and video games as a medium in which to deliver advertising. In 2005, spending on in game advertising was USD$56 million, and this figure is estimated to grow to $1.8 billion by 2010 according to Massive… …
24Music in advertising — means integrating music in (mass) electronic media advertisements in order to enhance its success. Music for this purpose provides different characteristics which makes it especially interesting for usage in advertisements. Contents 1 The… …
25Google Advertising Professional — Google launched the Google Advertising Professionals program in November, 2004 [cite web|url=http://archive.webpronews.com/2004/1112.html|title=Web Pro News] , in response to the growing need for consultants to help the increasing number of new… …
26Search advertising — In Internet Marketing, Search Advertising is a method of placing online advertisements on Web pages that show results from search engine queries. Through the same search engine advertising services, ads can also be placed on Web pages with other… …
27Apple Inc. advertising — In the past two decades, Apple Inc. has become appreciated for the artistic and free thinking messages of its advertisements, which reflect a business plan of marketing their products to creative individuals. Their most significant ad campaigns… …
28Comparative advertising — is an advertisement in which a particular product, or service, specifically mentions a competitor by name for the express purpose of showing why the competitor is inferior to the product naming it. Comparative advertising, also known as ‘knocking …
29Network Advertising Initiative — Website http://www.networkadvertising.org The Network Advertising Initiative is an industry trade group formed in 1999 that develops self regulatory standards …
30Shock advertising — is a type of advertising generally regarded as one that “deliberately, rather than inadvertently, startles and offends its audience by violating norms for social values and personal ideals.” [Dahl, Darren W. et al.… …
