advertising journal
1Journal Communications — Journal Communications, Inc. nyse|JRN is a a publicly traded media company based in Milwaukee, Wisconsin. It publishes the Milwaukee Journal Sentinel , a daily newspaper, and it also owns television stations, radio stations and weekly newspapers …
2Advertising media selection — is the process of choosing the most cost effective media for advertising, to achieve the required coverage and number of exposures in a target audience. Contents 1 Performance 1.1 Frequency 1.2 Spread …
3Advertising Adstock — is a term coined by Simon Broadbent [Broadbent, S. (1979) One Way TV Advertisements Work , Journal of the Market Research Society Vol. 23 no.3.] to describe the prolonged or lagged effect of advertising on consumer purchase behavior. It is also… …
4Advertising research — is a specialized form of marketing research conducted to improve the efficiency of . According to MarketConscious.com, “It may focus on a specific ad or campaign, or may be directed at a more general understanding of how advertising works or how… …
5Advertising — This article is about the form of communication. For other uses, see Advertiser (disambiguation). Advert redirects here. For the band featuring musician Gaye Advert, see The Adverts. For content guidelines on the use of advertising in Wikipedia… …
6Advertising Standards Authority (United Kingdom) — The Advertising Standards Authority (ASA) is the independent self regulatory organisation (SRO) of the advertising industry in the United Kingdom. The ASA is a non statutory organisation and so cannot interpret or enforce legislation. However,… …
7Advertising Research Foundation — The Advertising Research Foundation (ARF) is a nonprofit industry association for creating, aggregating, synthesizing and sharing the knowledge in the fields of advertising and media. It was founded in 1936 by the Association of National… …
8Journal of Young Investigators — Infobox Organization name = Journal of Young Investigators, Inc. size = 100px caption = motto = formation = 1997 type = Academic journal, non profit organization headquarters = Washington, D.C. location = membership = language = leader title =… …
9Journal of Community and Applied Social Psychology — The Journal of Community and Applied Social Psychology is an academic journal that reviews and reports concepts, methods and experience that relate, within the context of community, to individual and social behaviour problems from the perspective …
10Comparative advertising — is an advertisement in which a particular product, or service, specifically mentions a competitor by name for the express purpose of showing why the competitor is inferior to the product naming it. Comparative advertising, also known as ‘knocking …
