advertising influence
31word-of-mouth advertising — word of mouth influence The process in which the purchaser of a product or service tells friends, family, neighbours, and associates about its virtues, especially when this happens in advance of media advertising. See viral marketing …
32Подпороговое воздействие (subliminal influence) — П. в. это использование убеждающих тактик, реализуемых на уровне ниже порога сознавания. Термин П. в., несмотря на существование в психол. литературе хорошо определенного понятия П. в., обычно используют в отношении процедур, варьирующих от… …
33commercial radio — Since its inception in 1973, when the first two independent services (Capital and LBC) began broadcasting in London, commercial radio now accounts for nearly 50 percent of all listening in the UK. Apart from a period in the late 1970s, when… …
34shoplifting — ‘All property is theft’, Proudhon’s slogan of the French Revolution, became popular in the late 1960s. Until then, shoplifting was largely seen as a children’s activity. Suddenly those owning shops were designated enemies of ‘the people’, and… …
35Фрэнк Мартин (персонаж) — Фрэнк Мартин Frank Martin …
36discretionary income — /dɪˌskreʃ(ə)n(ə)ri ɪnkʌm/ noun income left after fixed payments have been made and whose spending is therefore subject to advertising influence ● Discretionary incomes generally increase in a recession …
37Hamlin's Wizard Oil — Advertising poster from about 1890 Hamlin s Wizard Oil was an American patent medicine sold as a cure all under the slogan There is no Sore it will Not Heal, No Pain it will not Subdue. First produced in 1861 in Chicago[1] by former magician John …
38language of — advertising, language of In a study of the use of language to influence and persuade people, the American scholar Dwight Bolinger (Language, the Loaded Weapon, 1980) describes several techniques which advertisers share with other persuaders in… …
39publishing, history of — Introduction an account of the selection, preparation, and marketing of printed matter from its origins in ancient times to the present. The activity has grown from small beginnings into a vast and complex industry responsible for the… …
40marketing — /mahr ki ting/, n. 1. the act of buying or selling in a market. 2. the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling. [1555 65;… …
