advertising industry
21Advertising agency — An advertising agency or ad agency is a service business dedicated to creating, planning and handling advertising (and sometimes other forms of promotion) for its clients. An ad agency is independent from the client and provides an outside point… …
22Advertising Research Foundation — The Advertising Research Foundation (ARF) is a nonprofit industry association for creating, aggregating, synthesizing and sharing the knowledge in the fields of advertising and media. It was founded in 1936 by the Association of National… …
23Advertising Checking Bureau - ACB — An organization that serves the trade promotion industry by developing and managing incentive programs. The Advertising Checking Bureau (ACB) also offers a variety of additional services to companies, including advertising tracking, brand… …
24Advertising, marketing, and branding — Fashion advertising and marketing, it could be argued, dates back to ancient Mesopotamia when wall carvings and drinking vessels served as advertisements for the fashion of the times. Later, paintings of aristocrats in fashionable dress provided… …
25Advertising Association Of The West - AAW — A regional advertising group based on the American West Coast that was formed to protect and promote the advertising trade, and uphold high industry standards. The Advertising Association of the West s predecessor organization, the Pacific Coast… …
26Advertising Elasticity Of Demand - AED — A measure of a market s sensitivity to increases or decreases in advertising saturation. Advertising elasticity is a measure of an advertising campaign s effectiveness in generating new sales. It is calculated by dividing the percentage change in …
27Industry — The category describing a company s primary business activity. This category is usually determined by the largest portion of revenue. The New York Times Financial Glossary * * * industry in‧dus‧try [ˈɪndəstri] noun industries PLURALFORM 1.… …
28industry — The category describing a company s primary business activity. This category is usually determined by the largest portion of revenue. Bloomberg Financial Dictionary * * * industry in‧dus‧try [ˈɪndəstri] noun industries PLURALFORM 1. [uncountable] …
29ADVERTISING: Infomercials — ▪ 1996 In 1964 a gadget inventor and salesman named Ron Popeil started a company named Ronco and became instrumental in creating the television infomercial industry in the U.S. Poised between superficial talk shows and the strident tones of …
30industry — noun ADJECTIVE ▪ booming, growing, thriving ▪ one of the fastest growing industries in the world ▪ important, key, major ▪ …
