advertising impact
11impact — ▪ I. impact im‧pact 1 [ˈɪmpækt] noun [countable] the effect or influence that an event, situation etc has on someone or something: impact on • High interest rates have a negative impact on spending. • The new advertising campaign has had little… …
12Interactive advertising — uses online or offline interactive media to communicate with consumers and to promote products, brands, services, and public service announcements, corporate or political groups.In the inaugural issue of the Journal of Interactive Advertising,… …
13Location based advertising — (LBA) Location based advertising (LBA) is a new form of marketing communication that uses location tracking technology in mobile networks to target consumers with location specific advertising on their mobile devices. As Bruner Kumar (2007)… …
14Criticism of advertising — Advertising is a form of communication intended to persuade an audience to purchase or take some action upon products, ideals, or services. While advertising can be seen as necessary for economic growth, it is not without social costs.… …
15Out-of-home advertising — Marketing Key concepts Product marketing · Pricing …
16Contextual advertising — Internet marketing Display advertising Email marketing E mail marketing software Interactive advertising …
17Fast food advertising — is the promotion of fast food products and ventures through a variety of media. Fast food advertising campaigns are not as highly regulated as some other products, such as those imposed on alcohol advertising, but there are often public calls for …
18Tobacco advertising — Part of a series on Tobacco …
19Comparative advertising — is an advertisement in which a particular product, or service, specifically mentions a competitor by name for the express purpose of showing why the competitor is inferior to the product naming it. Comparative advertising, also known as ‘knocking …
20Sustainable advertising — addresses the carbon footprint and other negative environmental and social impacts associated with the production and distribution of advertising materials. A growing number of companies are making a commitment to the reduction of their… …
