ad click rate
11rate — The cost of debt service paid by a borrower or issuer to a lender or investor. The rate is expressed as an annual percentage of the amount borrowed. For some notes and bonds that pay interest semiannually, the semiannual interest due to the… …
12Click-through rate — or CTR is a way of measuring the success of an online advertising campaign. A CTR is obtained by dividing the number of users who clicked on an ad on a web page by the number of times the ad was delivered (impressions). For example, if a banner… …
13Click fraud — is a type of Internet crime that occurs in pay per click online advertising when a person, automated script or computer program imitates a legitimate user of a web browser clicking on an ad, for the purpose of generating a charge per click… …
14Click Forensics — is a leading click fraud auditing firm. It is based in Austin, Texas. They are known for publishing the quarterly Click Fraud Index.External links* [http://www.clickforensics.com/ Official Site] * [http://www.clickforensics.com/news/pressreleases/… …
15Click-through-Rate — [Abk. CTR, dt. »Durchklickrate«], Maß für die Effizienz eines Banners bei Werbung im Internet. Die CTR ist definiert als der Quotient aus der Zahl der Mausklicks auf ein Banner und der Zahl der Abrufe dieses Banners vom Server …
16click-through rate — / klɪk θru: reɪt/ noun a method of charging an advertiser for the display of a banner advertisement on a website. Each time a visitor clicks on a displayed advertisement which links to the advertiser’s main site, the advertiser is charged a fee.… …
17Click It or Ticket — California s version of the campaign includes widespread placement of these traffic signs Click It or Ticket is a National Highway Traffic Safety Administration campaign aimed at increasing the use of seat belts among young people in the United… …
18Click-Through-Rate — Die Click Through Rate (CTR) ist eine Kennzahl im Bereich Internet Marketing, welche die Anzahl der Klicks auf Werbebanner oder Sponsorenlinks im Verhältnis zu den gesamten Impressionen darstellt. Wird eine Werbung hundertmal angezeigt und dabei… …
19Click-Trough-Rate — Die Anzahl der AdClicks gibt an, wie oft auf ein Werbebanner reagiert wurde. Demgegenüber misst die Click Trough Rate (CTR) das Verhältnis zwischen der Anzahl der AdClicks und der Anzahl der Adimpressions, der Sichtkontakte des Benutzers auf ein… …
20Click Through Rate (CTR) — The percent of individuals viewing a Web page who click on a specific banner ad appearing on the page. Overall click through rates have declined substantially since the early days of electronic commerce on the Web …
