Adweek
1The Adweek Copywriting Handbook. The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters , Joseph Sugarman
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy… 1873.14 руб электронная книга2Жук. Volkswagen. Приключения легендарного брэнда в Америке , Дэвид Кайли (2004)
Книга дает любителям и специалистам мастер-класс, где известные менеджеры делятся опытом: как устроить… 380 руб3Casting for Big Ideas. A New Manifesto for Agency Managers , Andrew Jaffe
In Casting for Big Ideas, Andrew Jaffe, industry veteran and Director of the Clio Awards, details important lessons on the management and growth of advertising agencies. He shows how the… 4136.51 руб электронная книга4The Do-It-Yourself Lobotomy. Open Your Mind to Greater Creative Thinking , Tom Monahan
An Adweek Book Master the techniques that top companies use to spark creativity In today's business environment, gaining the competitive edge through creative and original thinking is a crucial… 4526.75 руб электронная книга5The Accidental Zillionaire. Demystifying Paul Allen , Laura Rich
The first in-depth look at one of the world's richest-and most secretive-businessmen Though his wealth is certainly no secret, the world's fourth richest man remains an enigma. Paul Allen made his… 3508.23 руб электронная книга6Agile-маркетинг. Хакерские практики для эффективного бизнеса , Бринкер Скотт (2019)
О книге Книга о том, что делать маркетологу в цифровом мире, и как внедрение гибкой методологии в отделы… 957 руб