ˈsoft-sell
51soft·cov·er — /ˈsɑːftˌkʌvɚ/ noun, pl ers US : a book that has a flexible cover [count] Softcovers sell quickly. [noncount] The novel is now available in softcover. often used before another noun softcover books compare ↑ …
52hard sell — noun forceful and insistent advertising • Hypernyms: ↑advertising, ↑publicizing * * * noun : aggressive high pressure selling or salesmanship often used with the everyone had keyed himself up to the hard sell Business Week compare soft sell * * * …
53Hard sell — In advertising, a hard sell is an advertisement or campaign that uses a more direct, forceful, and overt sales message, in opposition to a soft sell.Theorists have examined the value of repetition for hard sell versus soft sell messages to… …
54hard sell — {n.}, {informal} A kind of salesmanship characterized by great vigor, aggressive persuasion, and great eagerness on the part of the person selling something; opposed to soft sell . * /Your hard sell turns off a lot of people; try the soft sell… …
55hard sell — {n.}, {informal} A kind of salesmanship characterized by great vigor, aggressive persuasion, and great eagerness on the part of the person selling something; opposed to soft sell . * /Your hard sell turns off a lot of people; try the soft sell… …
56hard\ sell — noun informal A kind of salesmanship characterized by great vigor, aggressive persuasion, and great eagerness on the part of the person selling something; opposed to soft sell . Your hard sell turns off a lot of people; try the soft sell for a… …
57Hard Sell — Advertising and sales practices denoted by aggressive or forceful language. A hard sell is designed to get a consumer to purchase a good or service in the short term, rather than evaluate his or her options and potentially decide to wait on the… …
58hard sell — noun singular 1. ) any method of selling in which someone tries very hard to persuade customers to buy something ─ compare SOFT SELL 2. ) AMERICAN a situation in which you have difficulty selling something or persuading someone to change their… …
59hard sell — noun a) A sales technique of pressuring the potential buyer to agree to a purchase. The Lockheed Corporation said today that it would reduce the price of its F 16 fighter plane, underscoring a new, aggressive posture. . . . Its the old hard sell …
60hard sell — n [singular] 1.) a way of selling something in which there is a lot of pressure on you to buy ≠ ↑soft sell 2.) AmE if an idea is a hard sell, it is difficult to get people to accept it …
