ˈmeθəd
31ABC method — /ˌeɪ bi: si: ˌmeθəd/ noun a sales method, where the customer’s attention is attracted, the salesperson then shows the benefits of the product to the customer, and finally closes the deal. Full form attention, benefit, close …
32affordable method — /ə fɔ:dəb(ə)l ˌmeθəd/ noun a method of budgeting how much can be spent on marketing and promotion, which is based on what you can afford, rather than what you want to achieve ● Affordable method appeals to accountants, but won’t help us achieve a …
33critical-path method — /ˌkrɪtɪk(ə)l pɑ:θ ˌmeθəd/ noun a technique used in project management to identify the activities within a project that are critical to its success, usually by showing on a diagram or flow chart the order in which activities must be carried out so …
34delphi method — / delfaɪ ˌmeθəd/ noun a method of forming strategies by soliciting individual estimates on the time scale of projected developments and then inviting further estimates on the basis of all those already made until a consensus is reached …
35diary method — / daɪəri ˌmeθəd/ noun a market research method whereby respondents keep a regular written account of advertising noticed or purchases made or products used …
36drip — /drɪp/, drip campaign / drɪp kæmˌpeɪn/, drip method / drɪp ˌmeθəd/ noun the placing of advertisements for a product at fairly long intervals, making a long drawn out advertising campaign …
37experimental method — /eksperɪ ment(ə)l ˌmeθəd/ noun the use of controlled experiments to discover the influence of various variables in marketing such as types of promotion and sales training …
38market build-up method — /ˌmɑ:kɪt bɪld ʌp ˌmeθəd/ noun a method of assessing the sales potential of a product by adding up the number of potential buyers in each market segment …
39objective and task method — /əbˌdʒektɪv meθəd/ noun a method of calculating an advertising appropriation by setting objectives, deciding what tasks are needed to achieve them and then calculating the actual costs involved …
40observation method — /ɒbzə veɪʃən ˌmeθəd/, observational research /ɒbzəˌveɪʃən(ə)l rɪ sɜ:tʃ/ noun a market research method that obtains information through personal observation, rather than interviews ● The observation method does not tell you anything about the… …
