(market) penetration
1market penetration — UK US noun [U] COMMERCE, MARKETING ► the degree to which a product or brand is bought, used, or known by a particular group of customers: enhance/gain/increase market penetration »We gained market penetration but it remains very low at 0.56%.… …
2Market penetration — is one of the four growth strategies of the Product Market Growth Matrix defined by Ansoff. Market penetration occurs when a company enters/penetrates a market with current products. The best way to achieve this is by gaining competitors… …
3market penetration — penetration 1) The process of entering a market to establish a new brand or product. Market penetration may be achieved by offering the brand or product at a low initial price to familiarize the public with its name. This is known as market… …
4Market Penetration — A measure of the amount of sales or adoption of a product or service compared to the total theoretical market for that product or service. The amount of sales or adoption can be an individual company s sale or industry while the theoretical… …
5market penetration — Marketing strategy designed to increase sales of existing products in present markets. ► “Fearing that it may be losing a new generation of diners and worried by the rapid market penetration of several upstart competitors, . . . S&A Restaurant… …
6market-penetration pricing — UK US noun [U] COMMERCE, MARKETING ► the practice of offering a product or service at a low price in order to sell more than competitors do, and to persuade customers to keep using it: »On the internet, some companies have taken market… …
7market penetration pricing — /ˌmɑ:kɪt penɪ treɪʃ(ə)n ˌpraɪsɪŋ/ noun pricing a product low enough to achieve market penetration …
8market penetration — коэффициент проникновения гостиницы на общий рынок гостиничных услуг transcellulary penetration проникновение через клетки кожи epidermal penetration проникновение через эпидерму transdermal penetration проникновение через кожу cutaneous… …
9market penetration — noun the extent to which a product is recognized and bought by customers in a particular market • Hypernyms: ↑penetration …
10market penetration — /ˌmɑ:kɪt ˌpenɪ treɪʃ(ə)n/ noun the percentage of a total market which the sales of a company cover …
