Through the line


Through the line

Through the line — «сквозь линию» — англоязычный рекламный термин переходного периода, связывающий два подхода к сегментированию каналов коммуникаций: традиционный, разделяющий все расходы на продвижение на ATL и BTL, и интегрированный, который уравнивает в правах все инструменты продвижения. Говоря о TTL, как правило, подразумевают «смешивание» нескольких каналов коммуникации для донесения единого рекламного сообщения, что при грамотном планировании становится весомым аргументом рекламодателя в постоянной борьбе за внимание потребителя. Обозначает кампанию, в которой одновременно задействованы средства ATL, BTL, event marketing и т. д. Хорошим примером может быть промоакция типа «приз под крышкой» с поддержкой в медиа. При этом призом акции является билет на концерт популярной западной рок-группы, организатором которого является продвигаемый бренд.


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Смотреть что такое "Through the line" в других словарях:

  • Through the Looking-Glass — Infobox Book | name = Through the Looking Glass title orig = translator = image caption = Book cover of Through the Looking Glass author = Lewis Carroll illustrator = John Tenniel cover artist = country = United Kingdom language = English series …   Wikipedia

  • On the line — Line Line, n. [OE. line, AS. l[=i]ne cable, hawser, prob. from L. linea a linen thread, string, line, fr. linum flax, thread, linen, cable; but the English word was influenced by F. ligne line, from the same L. word linea. See {Linen}.] 1. A… …   The Collaborative International Dictionary of English

  • Ship of the line — Line Line, n. [OE. line, AS. l[=i]ne cable, hawser, prob. from L. linea a linen thread, string, line, fr. linum flax, thread, linen, cable; but the English word was influenced by F. ligne line, from the same L. word linea. See {Linen}.] 1. A… …   The Collaborative International Dictionary of English

  • To cross the line — Line Line, n. [OE. line, AS. l[=i]ne cable, hawser, prob. from L. linea a linen thread, string, line, fr. linum flax, thread, linen, cable; but the English word was influenced by F. ligne line, from the same L. word linea. See {Linen}.] 1. A… …   The Collaborative International Dictionary of English

  • Ship of the line — A ship of the line was a type of naval warship constructed from the 17th century through the mid 19th century, to take part in the the naval tactic known as the line of battle, in which two columns of opposing warships would manoeuvre to bring… …   Wikipedia

  • Battle of the Line — In the Babylon 5 fictional universe, the Battle of the Line was the final battle of the Earth Minbari war. The Battle of the Line was a desperate attempt by the Earth Alliance to stop a Minbari fleet from reaching weapons range of the Earth and… …   Wikipedia

  • In Through the Out Door — Infobox Album Name = In Through the Out Door Type = studio Artist = Led Zeppelin Released = 15 August 1979 Recorded = November–December 1978 at Polar Studios, Stockholm, Sweden Length = 42:25 Label = Swan Song Producer = Jimmy Page and Peter… …   Wikipedia

  • On Through the Night — Studio album by Def Leppard Released …   Wikipedia

  • The Championships, Wimbledon — GrandSlamTournaments Name = The Championships, Wimbledon Current = 2008 Wimbledon Championships Logo size = 220px Bar Color = #C0D077 City = Wimbledon, London Borough of Merton Country = GBR Venue = The All England Lawn Tennis and Croquet Club… …   Wikipedia

  • The Birds (play) — The Birds Rider and birds Laconian calyx ca. 540 B.C. The Dramatis Personae in ancient comedy depends on interpretation of textual evidence.[1] This list is developed from D.Barrett s translation.[2 …   Wikipedia

  • The Amazing Race — sometimes referred to as TAR, is a reality television game show in which teams of two people (with one exception), who have some form of a preexisting personal relationship, race around the world in competition with other teams. Contestants stri …   Wikipedia

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