Through the line


Through the line

Through the line — «сквозь линию» — англоязычный рекламный термин переходного периода, связывающий два подхода к сегментированию каналов коммуникаций: традиционный, разделяющий все расходы на продвижение на ATL и BTL, и интегрированный, который уравнивает в правах все инструменты продвижения. Говоря о TTL, как правило, подразумевают «смешивание» нескольких каналов коммуникации для донесения единого рекламного сообщения, что при грамотном планировании становится весомым аргументом рекламодателя в постоянной борьбе за внимание потребителя. Обозначает кампанию, в которой одновременно задействованы средства ATL, BTL, event marketing и т. д. Хорошим примером может быть промоакция типа «приз под крышкой» с поддержкой в медиа. При этом призом акции является билет на концерт популярной западной рок-группы, организатором которого является продвигаемый бренд.


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Смотреть что такое "Through the line" в других словарях:

  • Through the Looking-Glass — Infobox Book | name = Through the Looking Glass title orig = translator = image caption = Book cover of Through the Looking Glass author = Lewis Carroll illustrator = John Tenniel cover artist = country = United Kingdom language = English series …   Wikipedia

  • The Line of Beauty — Infobox Book | name = The Line of Beauty title orig = translator = image caption = author = Alan Hollinghurst illustrator = cover artist = country = UK language = English series = subject = genre = Gay, historical novel publisher = Picador Books… …   Wikipedia

  • On the line — Line Line, n. [OE. line, AS. l[=i]ne cable, hawser, prob. from L. linea a linen thread, string, line, fr. linum flax, thread, linen, cable; but the English word was influenced by F. ligne line, from the same L. word linea. See {Linen}.] 1. A… …   The Collaborative International Dictionary of English

  • Ship of the line — Line Line, n. [OE. line, AS. l[=i]ne cable, hawser, prob. from L. linea a linen thread, string, line, fr. linum flax, thread, linen, cable; but the English word was influenced by F. ligne line, from the same L. word linea. See {Linen}.] 1. A… …   The Collaborative International Dictionary of English

  • To cross the line — Line Line, n. [OE. line, AS. l[=i]ne cable, hawser, prob. from L. linea a linen thread, string, line, fr. linum flax, thread, linen, cable; but the English word was influenced by F. ligne line, from the same L. word linea. See {Linen}.] 1. A… …   The Collaborative International Dictionary of English

  • Ship of the line — A ship of the line was a type of naval warship constructed from the 17th century through the mid 19th century, to take part in the the naval tactic known as the line of battle, in which two columns of opposing warships would manoeuvre to bring… …   Wikipedia

  • I Heard It Through the Grapevine — Infobox Single Name = I Heard It Through the Grapevine Artist = Gladys Knight the Pips from Album = Everybody Needs Love Released = September 28, 1967 Format = 7 single Recorded = Hitsville USA (Studio A); June 15 17, 1967 Genre = Soul Length = 2 …   Wikipedia

  • Battle of the Line — In the Babylon 5 fictional universe, the Battle of the Line was the final battle of the Earth Minbari war. The Battle of the Line was a desperate attempt by the Earth Alliance to stop a Minbari fleet from reaching weapons range of the Earth and… …   Wikipedia

  • She Moved Through the Fair — or She Moves Through the Fair is a traditional Irish folk song. Its original author is unknown, but the modern lyrics were written mostly by Padraic Colum. The song was first collected in Donegal by Colum and Herbert Hughes and published by… …   Wikipedia

  • In Through the Out Door — Infobox Album Name = In Through the Out Door Type = studio Artist = Led Zeppelin Released = 15 August 1979 Recorded = November–December 1978 at Polar Studios, Stockholm, Sweden Length = 42:25 Label = Swan Song Producer = Jimmy Page and Peter… …   Wikipedia

  • On Through the Night — Studio album by Def Leppard Released …   Wikipedia

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