accepted pairing


accepted pairing
[ək͵septıdʹpe(ə)rıŋ]
«допустимое сравнение изделий», реклама, не порочащая продукцию конкурента, но подчёркивающая преимущества своей

Новый большой англо-русский словарь. 2001.

Смотреть что такое "accepted pairing" в других словарях:

  • accepted pairing — a technique of advertising in which two or more competing products are compared in such a manner that certain good qualities are conceded but one product is made to appear clearly more beneficial or desirable than its competitors. [1975 80] * * * …   Universalium

  • accepted pairing — noun A technique in advertising in which two or more competing products are compared in such a manner that certain good qualities are connected, while one product is made to appear more beneficial or desirable than its competitors …   Wiktionary

  • accepted pairing — a technique of advertising in which two or more competing products are compared in such a manner that certain good qualities are conceded but one product is made to appear clearly more beneficial or desirable than its competitors. [1975 80] …   Useful english dictionary

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  • science, philosophy of — Branch of philosophy that attempts to elucidate the nature of scientific inquiry observational procedures, patterns of argument, methods of representation and calculation, metaphysical presuppositions and evaluate the grounds of their validity… …   Universalium


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