theory of messages
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information theory — the mathematical theory concerned with the content, transmission, storage, and retrieval of information, usually in the form of messages or data, and esp. by means of computers. [1945 50] * * * ▪ mathematics Introduction a mathematical… … Universalium
Information manipulation theory — (IMT)( [http://www.bedfordstmartins.com/preview/0312259492/meetauthor.aspx McCornack] , 1992;( [http://www.bedfordstmartins.com/preview/0312259492/meetauthor.aspx McCornack] , [http://comm.msu.edu/people/faculty/149 Levine] , Torres, Campbell,… … Wikipedia
Information theory — Not to be confused with Information science. Information theory is a branch of applied mathematics and electrical engineering involving the quantification of information. Information theory was developed by Claude E. Shannon to find fundamental… … Wikipedia
Cultivation theory — is a social theory which examined the long term effects of television on American audiences of all ages. Developed by George Gerbner and Larry Gross of the University of Pennsylvania, cultivation theory derived from several large scale research… … Wikipedia
Marlovian theory — Putative portrait of Christopher Marlowe (Corpus Christi College, Cambridge). The Marlovian theory with regard to the Shakespeare authorship question is a fringe theory[1] that holds that the Elizabethan poet and playwright Christopher Marlowe… … Wikipedia
Inoculation theory — was developed by social psychologist William J. McGuire in 1961 to explain more about how attitudes and beliefs change, and more importantly, how to keep original attitudes and beliefs consistent in the face of persuasion attempts. Inoculation… … Wikipedia
Communication theory — is a field of information and mathematics that studies the technical process of information[1] and the human process of human communication.[2] Contents 1 History 1.1 Origins … Wikipedia
Language expectancy theory — (LET) is a language based theory of persuasion [M. Burgoon and Miller, 1985; M. Burgoon, Hunsaker Dawson, 1994; M. Burgoon, Jones Stewart, 1975)] . The theory looks at the effects of linguistic variations on persuasive messages. It is based on… … Wikipedia
Agenda-setting theory — states that the news media have a large influence on audiences, in terms of what stories to consider newsworthy and how much prominence and space to give them.[1] Agenda setting theory’s main postulate is salience transfer. Salience transfer is… … Wikipedia
Baconian theory — The Baconian theory of Shakespearean authorship holds that Sir Francis Bacon wrote the plays conventionally attributed to William Shakespeare.The mainstream view is that William Shakespeare of Stratford, an actor in the Lord Chamberlain s Men… … Wikipedia
Mood management theory — posits that the consumption of messages, particularly entertaining messages, is capable of altering prevailing mood states, and that the selection of specific messages for consumption often serves the regulation of mood states (Zillmann, 1988a).… … Wikipedia