television advertising
Смотреть что такое "television advertising" в других словарях:
advertising — ad‧ver‧tis‧ing [ˈædvətaɪzɪŋ ǁ ər ] noun [uncountable] MARKETING telling people publicly about a product or service in order to persuade them to buy it: • Most organizations underestimate the benefits of advertising. • Television advertising… … Financial and business terms
advertising — Advertising in Spain is part of the international advertising scene, with the top twenty agencies being owned, with very few exceptions, wholly or in part by multinational groups. Most of these groups became established by acquiring or… … Encyclopedia of contemporary Spanish culture
Television in Switzerland — was introduced in 1950. People who live in Switzerland and receive television services are required by law to pay a television licence fee, which is used to finance the public radio and television service SRG SSR idée suisse. Licence fee payers… … Wikipedia
advertising, television and video — Advertising is the means by which commercial values or messages are conveyed to the public. Two main broadcast forms exist: spot advertising and sponsorship. Spot advertising refers to the purchase of short slots between programmes while… … Encyclopedia of contemporary British culture
Television in New Zealand — was introduced in 1960. Provision was first made for the licensing of private radio and television stations in New Zealand by the Broadcasting Act 1976. In New Zealand, in addition to a legacy analogue network, there are three forms of broadcast… … Wikipedia
Television in Portugal — was introduced in 1956 (test broadcasts) by Radiotelevisão Portuguesa (now named Rádio e Televisão de Portugal), which held the nation wide television monopoly until late 1992. Regular broadcasting was introduced on March 7, 1957. Colour… … Wikipedia
Advertising Adstock — is a term coined by Simon Broadbent [Broadbent, S. (1979) One Way TV Advertisements Work , Journal of the Market Research Society Vol. 23 no.3.] to describe the prolonged or lagged effect of advertising on consumer purchase behavior. It is also… … Wikipedia
television — UK US /ˈtelɪvɪʒən/ noun [U] (also TV) ► COMMUNICATIONS a system of broadcasting images and sound using electrical signals, and the programmes that are shown: on (the) television »Consumer programmes on the television have enjoyed a rise in… … Financial and business terms
Television advertisement — Commercial break redirects here. For the Blur song, see Modern Life is Rubbish. A television advertisement or television commercial, often just commercial, advert, ad, or ad film (India) – is a span of television programming produced and paid for … Wikipedia
Advertising — This article is about the form of communication. For other uses, see Advertiser (disambiguation). Advert redirects here. For the band featuring musician Gaye Advert, see The Adverts. For content guidelines on the use of advertising in Wikipedia… … Wikipedia
Television licence — A television licence (or broadcast receiver licence) is an official licence required in many countries for the reception of television (and sometimes also radio) broadcasts. It is a form of hypothecation tax to fund public broadcasting, thus… … Wikipedia
