strategy of diversification

strategy of diversification
стратегия диверсификации

Большой англо-русский и русско-английский словарь. 2001.

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  • Diversification (marketing strategy) — Diversification is a form of corporate strategy for a company. It seeks to increase profitability through greater sales volume obtained from new products and new markets. Diversification can occur either at the business unit level or at the… …   Wikipedia

  • Diversification — may refer to: Diversification (finance) involves spreading investments Diversification (marketing strategy) is a corporate strategy to increase market penetration Agricultural diversification involves the re allocation of some of a farm s… …   Wikipedia

  • Diversification (finance) — Finance Financial markets Bond market …   Wikipedia

  • strategy — The general or specific approach to investing that an individual, institution, or fund manager employs. Bloomberg Financial Dictionary * * * strategy strat‧e‧gy [ˈstrætdʒi] noun strategies PLURALFORM 1. [countable] COMMERCE a plan or series of… …   Financial and business terms

  • diversification — noun a) The act, or the result, of diversifying b) A corporate strategy in which a company acquires or establishes a business other than that of its current product …   Wiktionary

  • diversification —   a strategy for spreading business risk whereby a business branches into new industries or markets to protect against potential, unpredictable problems in their core business …   Geography glossary

  • Naive diversification — Naïve diversification is a choice heuristic (also known as diversification heuristic [1]). Its first demonstration was made by Itamar Simonson in marketing in the context of consumption decisions by individuals.[2] It was subsequently shown in… …   Wikipedia

  • Markowitz diversification — A strategy that seeks to combine assets a portfolio with returns that are less than perfectly positively correlated, in an effort to lower portfolio risk ( variance) without sacrificing return. Related: naive diversification A strategy that seeks …   Financial and business terms

  • Marketing strategy — Marketing Key concepts Product marketing · Pricing …   Wikipedia

  • Structure follows strategy — The historian Alfred Chandler substantiated his Structure follows Strategy thesis based on four case studies of American conglomerates that dominated their industry from the 1920s onward. Chandler described how the chemical company Du Pont, the… …   Wikipedia

  • Geographical Diversification — The practice of diversifying an investment portfolio across different geographic regions so as to reduce the overall risk and improve returns on the portfolio. The term also refers to the strategy employed by large companies of locating their… …   Investment dictionary


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