relevance marketing

relevance marketing
маркетинговая база данных (включает в себя не только элементарную информацию о клиенте, но и подробные данные об образе жизни, объеме сделок, демографическая информация)

Большой англо-русский и русско-английский словарь. 2001.

Игры ⚽ Поможем написать курсовую

Смотреть что такое "relevance marketing" в других словарях:

  • Marketing Science Institute — Founded in 1961, the Marketing Science Institute (MSI) is a corporate membership based organization dedicated to bridging the gap between marketing theory and business practice. Leading researchers from universities worldwide participate in MSI… …   Wikipedia

  • Marketing PhD Program — Contents 1 Introduction to a Marketing PhD Program 2 Broad Categorizations of Marketing PhD Research 3 Courses in Marketing PhD Programs 4 R …   Wikipedia

  • Marketing co-operation — A marketing co operation or marketing cooperation is a partnership of at least two companies on the value chain level of marketing with the objective to tap the full potential of a market by bundling specific competences or resources. Other terms …   Wikipedia

  • Relationship marketing — is a form of marketing developed from direct response marketing campaigns conducted in the 1970 s and 1980 s which emphasizes customer retention and satisfaction, rather than a dominant focus on point of sale transactions. Relationship marketing… …   Wikipedia

  • Experiential marketing — attempts to connect consumers with brands in personally relevant and memorable ways. The alternative term customer experience marketing emphasises the idea of communicating the essence of a brand through a personalised experience.As a marketing… …   Wikipedia

  • Next-best-action marketing — Contents 1 Introduction 2 Further positioning 3 Enabling technology 4 History 5 Benefits and draw …   Wikipedia

  • Communal marketing — refers to a marketing practice that incorporates public involvement in the development of an advertising/marketing campaign. A communal advertising campaign invites consumers to share their ideas or express their articulation of what the brand… …   Wikipedia

  • Next best action marketing — Introduction =Next Best Action marketing (also known as Best Next Action or Next Best Activity), as a special case of Next Best Action decision making, is a customer centric marketing paradigm that considers the different actions that can be… …   Wikipedia

  • Yahoo! Search Marketing — Type Yahoo! subsidiary Industry Internet Headquarters Burbank, United States …   Wikipedia

  • Corporate identity — Marketing Key concepts Product marketing · Pricing …   Wikipedia

  • Transcreation — The term transcreation refers to the concept of adapting a message from one language into another, whilst maintaining the same intent, style and tone. A transcreated message needs to evoke the same emotions and carry the same implications as the… …   Wikipedia


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