- marketing information system
- маркетинговая информационная система
Большой англо-русский и русско-английский словарь. 2001.
marketing information system
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Marketing information system — A marketing information system is a management information system designed to support marketing decision making. Jobber (2007) defines it as a system in which marketing data is formally gathered, stored, analysed and distributed to managers in… … Wikipedia
marketing information system — /ˌmɑ:kɪtɪŋ ɪnfə meɪʃ(ə)n ˌsɪstəm/ noun computer software which analyses marketing information and produces material on which marketers can make decisions … Marketing dictionary in english
marketing information system — MIS An organized set of procedures and methods by which pertinent, timely, and accurate information is continually gathered, analysed, and evaluated for use by marketing decision makers. Most systems are computerized and consist of a data… … Big dictionary of business and management
information system — Introduction an integrated set of components for collecting, storing, processing, and communicating information (information science). Business firms, other organizations, and individuals in contemporary society rely on information systems… … Universalium
Management information system — A management information system (MIS) provides information needed to manage organizations efficiently and effectively.[1] Management information systems involve three primary resources: people, technology, and information. Management information… … Wikipedia
Executive information system — An Executive Information System (EIS) is a type of management information system intended to facilitate and support the information and decision making needs of senior executives by providing easy access to both internal and external information… … Wikipedia
Geographic information system — GIS redirects here. For other uses, see GIS (disambiguation). A geographic information system, geographical information science, or geospatial information studies is a system designed to capture, store, manipulate, analyze, manage, and present… … Wikipedia
Management Information System — Die Artikel Management Informationssystem und Führungsinformationssystem überschneiden sich thematisch. Hilf mit, die Artikel besser voneinander abzugrenzen oder zu vereinigen. Beteilige dich dazu an der Diskussion über diese Überschneidungen.… … Deutsch Wikipedia
Open Access Same-Time Information System — The Open Access Same Time Information System (OASIS), is an Internet based system for obtaining services related to electric power transmission in North America. It is the primary means by which high voltage transmission lines are reserved for… … Wikipedia
Sales/Service Information System — (S/SIS) A computerized sales tool that helps account representatives and their sales managers to carry out their day to day marketing activities … Glossary of postal terms
Marketing decision support systems — (MKDSS) is an information system that helps with decision making in the formation of a marketing plan. The reason for using an MKDSS is because it helps to support the software vendors’ planning strategy for marketing products; it can help to… … Wikipedia
