- marketing database
- маркетинговая база данных (включает в себя не только элементарную информацию о клиенте, но и подробные данные об образе жизни, объеме сделок, демографическая информация)
Большой англо-русский и русско-английский словарь. 2001.
marketing database
Смотреть что такое "marketing database" в других словарях:
marketing database — An organized set of data about individual customers or prospective customers that can be used to generate and qualify customer leads, sell products and services, and maintain customer relationships … Big dictionary of business and management
live-marketing database — An abbreviated version of a full customer database A live marketing database sacrifices some degree of customer information to enable marketing decisions to be made more quickly … Big dictionary of business and management
Database marketing — is a form of direct marketing using databases of customers or potential customers to generate personalized communications in order to promote a product or service for marketing purposes. The method of communication can be any addressable medium,… … Wikipedia
Marketing operations — Key concepts Adobe • Automation • Benchmarking Best Practices • Budget Cisco Systems • CMO Data Privacy • Data Quality Data Warehouses • Database Marketing Demand Generation Digital Asset Management Enterprise… … Wikipedia
Database Marketing Agency — Type Private Industry Financial Services Founded Beaverton, Oregon (1996 (1996)) Founder(s) Rich Weissman … Wikipedia
Marketing management — Marketing Key concepts Product marketing · Pricing … Wikipedia
marketing — /mahr ki ting/, n. 1. the act of buying or selling in a market. 2. the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling. [1555 65;… … Universalium
Marketing — For the magazine, see Marketing (magazine). Marketing Key concepts Product … Wikipedia
Marketing Science Institute — Founded in 1961, the Marketing Science Institute (MSI) is a corporate membership based organization dedicated to bridging the gap between marketing theory and business practice. Leading researchers from universities worldwide participate in MSI… … Wikipedia
Database publishing — For the company formerly known as Database Publications, see Europress. Database publishing is an area of automated media production in which specialized techniques are used to generate paginated documents from source data residing in traditional … Wikipedia
Marketing mix — Im Marketing Mix werden Marketing Strategien in konkrete Aktionen umgesetzt: absatzpolitische Fragen „wie und wo machen wir Werbung“, „welche Vertriebskanäle nutzen wir“ werden hier für einen bestimmten Zeitraum (in der Regel ein Jahr)… … Deutsch Wikipedia
