marketing audit
Смотреть что такое "marketing audit" в других словарях:
marketing audit — A review of an organization s marketing capabilities based on a structured appraisal of a marketing department s internal strengths and weaknesses, which helps the company decide how best to respond to external opportunities and threats. Sales… … Big dictionary of business and management
Marketing Audit — Teilgebiet des ⇡ Marketingcontrolling. Kontinuierliche, inhalts und verfahrensorientierte Überprüfung der gesamten Marketing Management Entscheidungen; ausgerichtet auf die Früherkennung planungs und systembedingter Risiken und Fehlentwicklungen… … Lexikon der Economics
marketing audit — / mɑ:kɪtɪŋ ˌɔ:dɪt/ noun an examination of the effectiveness of a company’s marketing plans … Marketing dictionary in english
marketing — /mahr ki ting/, n. 1. the act of buying or selling in a market. 2. the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling. [1555 65;… … Universalium
Marketing plan — A marketing plan may be part of an overall business plan. Solid marketing strategy is the foundation of a well written marketing plan. While a marketing plan contains a list of actions, a marketing plan without a sound strategic foundation is of… … Wikipedia
marketing plan — A detailed statement (usually prepared annually) of how a company s marketing mix will be used to achieve its market objectives A marketing plan is usually prepared following a marketing audit … Big dictionary of business and management
Marketing Accountability Standards Board (MASB) — Marketing Accountability Standards Board Founded 2007 Motto . . . where marketing and finance align on measurement for reporting, forecasting and improving financial returns from buyers in markets . . . short term and over time. Website… … Wikipedia
Marketing strategy — Marketing Key concepts Product marketing · Pricing … Wikipedia
Marketing research — Marketing Key concepts Product marketing · Pricing … Wikipedia
Marketing Politique — Le marketing politique est une variante de la politique de communication marketing qui consiste à promouvoir un homme ou un projet politique sur le modèle des techniques de marketing commercial. Il représente donc un ensemble de méthodes dont… … Wikipédia en Français
Audit Bureau of Circulation — ˌAudit ˌBureau of Circuˈlation , Audit Bureau of Circulations abbreviation ABC noun MARKETING ORGANIZATIONS an organization which collects, checks, and publishes sales figures for newspapers and magazines: • The magazine had a circulation of… … Financial and business terms
