- product diversification
- диверсификация продукции ;
Англо-Русский словарь финансовых терминов. 2000.
product diversification
Смотреть что такое "product diversification" в других словарях:
product diversification — The strategy of marketing new products to a new set of customers. See product market strategy … Big dictionary of business and management
Product-Market Growth Matrix — The Ansoff Product Market Growth Matrix is a marketing tool created by Igor Ansoff and first published in his article Strategies for Diversification in the Harvard Business Review (1957). The matrix allows marketers to consider ways to grow the… … Wikipedia
product-market strategy — Ansoff matrix A marketing planning model Companies can either sell existing or new products; and they can sell them either in markets familiar to them (existing markets) or in new markets. The resulting two by two matrix gives four alternative… … Big dictionary of business and management
Diversification (marketing strategy) — Diversification is a form of corporate strategy for a company. It seeks to increase profitability through greater sales volume obtained from new products and new markets. Diversification can occur either at the business unit level or at the… … Wikipedia
Product life cycle management — is the succession of strategies used by management as a product goes through its product life cycle. The conditions in which a product is sold changes over time and must be managed as it moves through its succession of stages. Product life… … Wikipedia
Diversification (finance) — Finance Financial markets Bond market … Wikipedia
Product service system — A product service system (PSS), also known as a function oriented business model, is a business model, developed in academia, that is aimed at providing sustainability of both consumption and production. [cite journal|journal=Journal of Cleaner… … Wikipedia
diversification — noun 1. the act of introducing variety (especially in investments or in the variety of goods and services offered) (Freq. 1) my broker recommended a greater diversification of my investments he limited his losses by diversification of his product … Useful english dictionary
Diversification Acquisition — A corporate action in which a company purchases a controlling interest in another company in order to expand its product and service offerings. One way to determine if a takeover is a diversification acquisition is if the two companies have… … Investment dictionary
product-market strategies — plural noun basic marketing strategies consisting of either market penetration, market development, product development or diversification … Marketing dictionary in english
diversification — noun a) The act, or the result, of diversifying b) A corporate strategy in which a company acquires or establishes a business other than that of its current product … Wiktionary
