- preference scale
- шкала предпочтений ;
Англо-Русский словарь финансовых терминов. 2000.
preference scale
Смотреть что такое "preference scale" в других словарях:
Preference-rank translation — is a mathematical technique used by marketers to convert stated preferences into purchase probabilities, that is, into an estimate of actual buying behaviour. It takes survey data on consumers’ preferences and converts it into actual purchase… … Wikipedia
Scale (social sciences) — In the social sciences, scaling is the process of measuring or ordering entities with respect to quantitative attributes or traits. For example, a scaling technique might involve estimating individuals levels of extraversion, or the perceived… … Wikipedia
scale — 1. A standardized test for measuring psychological, personality, or behavioral characteristics. SEE ALSO: score, test. 2. SYN: squama. 3. A small thin plate of horny epithelium, resembling a fish s., cast off from the skin … Medical dictionary
Personality and Preference Inventory — The Personality and Preference Inventory (PAPI) was originally designed by Dr Max Kostick, Professor of Industrial Psychology at Boston State College, in Massachusetts, USA, in the early 1960s. Kostick’s original goal was to design an instrument… … Wikipedia
Edwards Personal Preference Schedule — The Edwards Personal Preference Schedule (EPPS) is a forced choice, objective, non projective personality inventory, derived from the theory of H. A. Murray, which measures the rating of individuals in fifteen normal needs or motives. On the EPPS … Wikipedia
Intent scale translation — is a mathematical technique used by marketers to convert stated purchase intentions into purchase probabilities, that is, into an estimate of actual buying behaviour. It takes survey data on consumers purchase intentions and converts it into… … Wikipedia
psychological testing — Use of tests to measure skill, knowledge, intelligence, capacities, or aptitudes and to make predictions about performance. Best known is the IQ test; other tests include achievement tests designed to evaluate a student s grade or performance… … Universalium
Ш — Шаг (step) Шахматная таблица (double table) «Широкие деньги» Шкала (scale) Шкала личных предпочтений (individual preference scale) … Экономико-математический словарь
ШКАЛА ЛИЧНЫХ ПРЕДПОЧТЕНИЙ — (англ. individual preference scale) ранжирование товаров по степени реального спроса, применяемое в моделях маркетинга. Шкала ранжирования включает четыре ступени: безраздельное предпочтение ситуация, когда постоянно покупается одна и та же марка … Экономический словарь
Launchcast — Infobox software name = LAUNCHcast caption = developer = Yahoo! operating system = Microsoft Windows genre = Broadcasting Internet Radio service license = website = [http://music.yahoo.com/launchcast LAUNCHcast] LAUNCHcast is an Internet radio… … Wikipedia
PPS — Paris Prospective Study; Personal Preference Scale; physician, patient and society [course]; polyvalent pneumococcal polysaccharide; popliteal pterygium syndrome; postpartum sterilization; postperfusion syndrome; postpericardiotomy syndrome;… … Medical dictionary
