- ABOVE-THE-LINE
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Выше линии - расходы на рекламу в средствах массовой информации, в связи с которыми рекламному агентству выплачиваются комиссионные
Словарь бизнес-терминов. Академик.ру. 2001.
ABOVE-THE-LINE
Смотреть что такое "ABOVE-THE-LINE" в других словарях:
Above the line — may refer to: *Above the line (filmmaking), an accounting term used in film production to denote expenditures that occur prior to filming *Above the line (advertising), an advertising strategy to promote brands through conventional forms of mass… … Wikipedia
above the line — Sales promotions such as mailshots, on pack and in store promotions, product placement, sponsorship and so on. On client invoices advertising agencies historically charged for advertising in the media above the line and for the agency s creative… … Law dictionary
Above the line — Mit dem Attribut above the line (englisch „über der Linie“, Abkürzung „ATL“) versieht man im Marketing die so genannte „klassische“ oder „traditionelle“ Werbung, also die überwiegend direkt erkennbare Werbung in Printmedien (Zeitungen,… … Deutsch Wikipedia
Above-the-line — Mit dem Attribut above the line (englisch „über der Linie“, Abkürzung „ATL“) versieht man im Marketing die so genannte „klassische“ oder „traditionelle“ Werbung, also die direkt erkennbare Werbung in Printmedien (Zeitungen, Zeitschriften) und im… … Deutsch Wikipedia
Above the line — Publicidad Above The Line, ATL (acrónimo de las iniciales en inglés) o Publicidad sobre la línea es el tipo de publicidad que utiliza medios publicitarios convencionales. Con esta estrategia pretende llegar a una audiencia más amplia, ya que se… … Wikipedia Español
Above-the-line-Kosten — ist ein Fachausdruck aus der Filmgeschäftsführung und beschreibt die Kosten der Honorare der kreativ tätigen Personen einer Filmproduktion wie Drehbuchautoren, Regisseure, Filmkomponisten etc. Im Honorarschlüssel müssen die Kosten gesondert von… … Deutsch Wikipedia
Above the line deduction — In the United States, an above the line deduction is a term used to describe those deductions which the Internal Revenue Service allows a taxpayer to subtract from his or her gross income. These deductions are set forth in Internal Revenue Code… … Wikipedia
Above the line (filmmaking) — See Above the line for other meanings and uses of the phrase. In the movie industry, above the line expenditures are those that are negotiated or spent before filming begins. These costs can include rights for the material on which the screenplay … Wikipedia
Above the Line (2008 TV series) — Infobox Television show name = Above the Line caption = show name 2 = Out and About: The Series genre = Comedy creator = Stephen Wallis director = creative director = developer = presenter = starring = voices = narrated = theme music composer =… … Wikipedia
above-the-line publications — The upper level publications in the hierarchy of joint publications which includes capstone, keystone, and other key joint doctrine publications that the Chairman of the Joint Chiefs of Staff signs and are intended to be used by combatant… … Military dictionary
above the line — Bridge. See under line1 (def. 31). * * * … Universalium
