television marketing
91Engagement (marketing) — Engagement measures the extent to which a consumer has a meaningful brand experience when exposed to commercial advertising, sponsorship, television contact, or other experience. In March 2006 the Advertising Research Foundation defined… …
92Dialogue marketing — is a term that has emerged in recent years to describe companies efforts to engage willing consumers in an ongoing dialogue to create lasting relationships.[1] For example, based on data, marketers target groups of consumers who exhibit a… …
93Simposium de Mercadotecnia: Urban Marketing — El Simposium de Mercadotecnia: Urban Marketing es una reunión anual que se realiza en la ciudad de Mérida, Yucatán, México; dirigida principalmente a estudiantes donde se presentan expertos que exponen y desarrollan diferentes tema relacionados… …
94Direct Marketing — A form of advertising in which physical marketing materials are provided to consumers in order to communicate information about a product or service. Direct marketing does not involve advertisements placed on the internet, on television or over… …
95Engagement marketing — Engagement marketing, sometimes called participation marketing, is a marketing strategy that invites and encourages consumers to participate in the evolution of a brand. Rather than looking at consumers as passive receivers of messages,… …
96Voyages television — is a global platform for the marketing of luxury travel destinations and the distribution of luxury travel products across television, the Internet, Internet television (IPTV) and Video on Demand. The Company’s focus is on the six major markets… …
97Directional marketing — is a type of marketing, a measurable form of direct response advertising, whose primary role is to point a potential consumer toward the completion of the sales process or service selection. Unlike traditional direct marketing which typically… …
98Gilles Marchand (television suisse) — Gilles Marchand (télévision suisse) Pour les articles homonymes, voir Gilles Marchand. Gilles Marchand, né en 1962, directeur de la Télévision suisse romande (TSR) depuis 2001. Biographie Licence en sociologie de l’Université de Genève 1988,… …
99Gilles Marchand (télévision suisse) — Pour les articles homonymes, voir Gilles Marchand. Gilles Marchand, né en 1962, directeur de la Télévision suisse romande (TSR) depuis 2001 et de la Radio Télévision Suisse (RTS) depuis le 1er janvier 2010. Biographie Licence en… …
100Gilles marchand (télévision suisse) — Pour les articles homonymes, voir Gilles Marchand. Gilles Marchand, né en 1962, directeur de la Télévision suisse romande (TSR) depuis 2001. Biographie Licence en sociologie de l’Université de Genève 1988, responsable du marketing de la Tribune… …
