television marketing

  • 111Conjoint analysis (in marketing) — NOTOC Conjoint analysis is a statistical technique used in market research to determine how people value different features that make up an individual Product or Service. The objective of conjoint analysis is to determine what combination of a… …

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  • 112book marketing —    Sophisticated forms of book marketing are a relatively recent phenomenon. The prevailing notion of publishing as a gentlemanly profession, in which the love of literature was more important than profit, and the widespread belief that books… …

    Encyclopedia of contemporary British culture

  • 113New Media Marketing — is a relatively new concept utilized by businesses in developing an online community, which allows satisfied customers to congregate and extol the virtues of a particular brand. In most cases, the online community includes mechanisms such as… …

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  • 114Reality television — This article is about the genre of TV shows. For the European channel once called Reality TV , see Zone Reality. Reality television is a genre of television programming that presents purportedly unscripted dramatic or humorous situations,… …

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  • 115China Central Television — Not to be confused with China Television or Chinese Television System. China Central Television (CCTV) 中國中央電視台 中国中央电视台 Type Television network, Satellite television and Cable television Industry …

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  • 116Tyne Tees Television — Tyne Tees redirects here. For the football derby between Newcastle United F.C. and Middlesbrough F.C., see Tyne Tees derby. Tyne Tees Television The design of the current logo is generic to the ITV network. Based in Gateshead (pre …

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  • 117Digital terrestrial television in Australia — commenced on 1 January 2001, in the country s five most populous cities, Sydney, Melbourne, Brisbane, Adelaide and Perth using DVB T standards. A transition plan to replace Analogue PAL transmissions began in 2010 and is scheduled for completion… …

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  • 118Reality marketing — is a form of Permission marketing that blends many types of interactive advertising techniques into a Reality television show format. History During the 1990 s, acquiring and keeping the attention of consumers was becoming more difficult in the… …

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  • 119Milk Marketing Board — The Milk Marketing Board was a government agency established in 1933 to control milk production and distribution in the United Kingdom. It functioned as buyer of last resort in the British milk market, thereby guaranteeing a minimum price for… …

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  • 120Socially responsible marketing — is a marketing philosophy that states a company should take into consideration what is in the best interest of society in the present and long term.Armstrong, Gary, and Philip Kotler. Principles of Marketing . 12th ed. Upper Saddle River, NJ:… …

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