qualitative data

  • 1Qualitative data — The term qualitative is used to describe certain types of information. Qualitative data are described in terms of quality (that is, informal or relative characteristics such as warmth and flavour). This is the converse of quantitative , which… …

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  • 2qualitative data — /ˌkwɒlɪtətɪv deɪtə/ noun data found in qualitative research …

    Marketing dictionary in english

  • 3Computer assisted qualitative data analysis software — Computer Assisted/Aided Qualitative Data AnalysiS (CAQDAS) is the use of computer software to aid qualitative research such as transcription analysis, coding and text interpretation, recursive abstraction, content analysis, discourse analysis,… …

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  • 4Qualitative marketing research — is a set of research techniques, used in marketing and the social sciences, in which data is obtained from a relatively small group of respondents and not analyzed with inferential statistics. This differentiates it from quantitative analyzed for …

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  • 5Qualitative — is used to describe:*Qualitative research, featuring a high degree of subjectivity *Qualitative data, data that is not quantifiedee also*Quality …

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  • 6qualitative — UK US /ˈkwɒlɪtətɪv/ US  /ˈkwɒlɪˌteɪtɪv/ adjective ► MARKETING based on information that cannot be easily measured, such as people s opinions and feelings, rather than on information that can be shown in numbers: » The collection of qualitative… …

    Financial and business terms

  • 7Qualitative research — Sociology …

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  • 8Data analysis — Analysis of data is a process of inspecting, cleaning, transforming, and modeling data with the goal of highlighting useful information, suggesting conclusions, and supporting decision making. Data analysis has multiple facets and approaches,… …

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  • 9Data visualization — A data visualization of Wikipedia as part of the World Wide Web, demonstrating hyperlinks Data visualization is the study of the visual representation of data, meaning information that has been abstracted in some schematic form, including… …

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  • 10Data collection — is a term used to describe a process of preparing and collecting data, for example, as part of a process improvement or similar project. The purpose of data collection is to obtain information to keep on record, to make decisions about important… …

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