product offering
1offering — of‧fer‧ing [ˈɒfrɪŋ ǁ ˈɒː , ˈɑː ] noun [countable usually singular] 1. a product or service sold by a company, or a number of these considered as a group: • Like most new high tech products when they first hit the market, itslatest offering (=… …
2Product lining — is the marketing strategy of offering for sale several related products. Unlike product bundling, where several products are combined into one, lining involves offering several related products individually. A line can comprise related products… …
3Product placement — Product placement, or embedded marketing, [cite web last = Schiller first = Gail authorlink = coauthors = title = Win, draw for Burnett branding work = publisher = The Hollywood Reporter date = 2005 06 01 url =… …
4Product lifecycle management — (PLM) is the process of managing the entire lifecycle of a product from its conception, through design and manufacture, to service and disposal. [cite web title = About PLM publisher = CIMdata url = http://www.cimdata.com/PLM/aboutPLM.html ] PLM… …
5Product differentiation — In economics and marketing, product differentiation (also known simply as differentiation ) is the process of distinguishing a product or offering from others, to make it more attractive to a particular target market. This involves… …
6product — noun 1 sth that is made or formed ADJECTIVE ▪ good, right ▪ We have a good product, but it needs to be marketed better. ▪ the right product in the right place at the right time ▪ innovative …
7Product bundling — Competition law Basic concepts History of competition law Monopoly Coercive monopoly Natural monopoly …
8product-market strategy — Ansoff matrix A marketing planning model Companies can either sell existing or new products; and they can sell them either in markets familiar to them (existing markets) or in new markets. The resulting two by two matrix gives four alternative… …
9product development — A strategy for company growth that relies on offering modified or new products to market segments currently being served. See product market strategy See also new product development …
10product idea — An idea for a possible product that the company can see itself offering to the market. If the idea is pursued, the product enters its development stage …
