product marketing manager

  • 1Product marketing — deals with the first of the 4P s of marketing, which are Product, Pricing, Place, and Promotion. Product marketing, as opposed to product management, deals with more outbound marketing tasks. For example, product management deals with the nuts… …

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  • 2product line manager — UK US noun [C] MARKETING, COMMERCE ► CATEGORY MANAGER(Cf. ↑category manager) …

    Financial and business terms

  • 3Product manager — A product manager researches, selects, develops, and places a company s products. A product manager considers numerous factors such as target demographic, the products offered by the competition, and how well the product fits in with the company… …

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  • 4Marketing research — Marketing Key concepts Product marketing · Pricing …

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  • 5Marketing management — Marketing Key concepts Product marketing · Pricing …

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  • 6Marketing mix modeling — is a term of art for the use of statistical analysis such as multivariate regressions on sales and marketing time series data to estimate the impact of various marketing tactics on sales and then forecast the impact of future sets of tactics. It… …

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  • 7Product management — is an organizational function within a company dealing with the planning or marketing of a product or products at all stages of the product lifecycle. Product planning (in bound marketing) and product marketing (outbound marketing) are different… …

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  • 8Marketing mix — Marketing Key concepts Product marketing · Pricing …

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  • 9Marketing myopia — Marketing Key concepts Product marketing · Pricing …

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  • 10Marketing research mix — Marketing Key concepts Product marketing · Pricing …

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