product concept

  • 1Product concept — is the understanding of the dynamics of the product in order to showcase the best qualities of the product. Marketers spend a lot of time and research in order to target their attended audience. Marketers will look into a product concept before… …

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  • 2product concept — UK US noun MARKETING ► [C] an idea for a new product: »Once a great new product concept is born in the lab, make sure that the product is relevant to the customer target market. ► (also the product concept) [U] the belief that a good product will …

    Financial and business terms

  • 3product concept testing — UK US noun [U] MARKETING ► CONCEPT TESTING(Cf. ↑concept testing) …

    Financial and business terms

  • 4product concept — The idea that consumers will favour products that offer the best quality, performance, and features and that an organization marketing products should therefore devote its energy to making continuous improvements …

    Big dictionary of business and management

  • 5the product concept — ➔ concept …

    Financial and business terms

  • 6concept — con‧cept [ˈkɒnsept ǁ ˈkɑːn ] noun 1. [countable] MARKETING an idea for a product: • the management of an R&D process, from an original concept through to marketing, manufacture and end use ˈmarketing ˌconcept [countable] MARKETING an idea for a… …

    Financial and business terms

  • 7concept testing — ˈconcept ˌtesting noun [uncountable] MARKETING when groups of possible users are asked about an idea for a product * * * concept testing UK US noun [U] ► MARKETING the process of asking a group of people for their opinion about a new product or… …

    Financial and business terms

  • 8Concept testing — Marketing Key concepts Product marketing · Pricing …

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  • 9Concept art — Not to be confused with conceptual art. Example of concept design workflow (blue) followed by 3D modeling (red), reference and inspiration for 3D modeler is obvious purpose of concept art Concept art is a form of illustration where the main goal… …

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  • 10Product lifecycle management — (PLM) is the process of managing the entire lifecycle of a product from its conception, through design and manufacture, to service and disposal. [cite web title = About PLM publisher = CIMdata url = http://www.cimdata.com/PLM/aboutPLM.html ] PLM… …

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