point-of-purchase advertising
1point of purchase advertising — ➔ advertising …
2point-of-purchase advertising — UK US noun [U] ► MARKETING, COMMERCE advertising for products and services at the places where they are bought …
3point-of-purchase advertising — /ˌpɔɪnt əv ˌpɜ:tʃɪs ædvətaɪzɪŋ/ noun advertising at the place where the products are bought, e.g. posters or dump bins. Abbr POPA …
4advertising — ad‧ver‧tis‧ing [ˈædvətaɪzɪŋ ǁ ər ] noun [uncountable] MARKETING telling people publicly about a product or service in order to persuade them to buy it: • Most organizations underestimate the benefits of advertising. • Television advertising… …
5Advertising media selection — is the process of choosing the most cost effective media for advertising, to achieve the required coverage and number of exposures in a target audience. Contents 1 Performance 1.1 Frequency 1.2 Spread …
6point-of-sale — [point′ əv sāl′] adj. of, in, or relating to a place, as in a retail store, where sales are made or purchases checked out [point of sale advertising]: also point of purchase …
7point of sale — also .point of purchase n [singular] the place or shop where a product is sold ▪ Under the new law, cigarette advertising will only be allowed at the point of sale …
8Advertising — This article is about the form of communication. For other uses, see Advertiser (disambiguation). Advert redirects here. For the band featuring musician Gaye Advert, see The Adverts. For content guidelines on the use of advertising in Wikipedia… …
9Point of sale — This article is about checkout technology. For managed care, see point of service plan. Points of sale at a Target store …
10Advertising media scheduling — In advertising media planning, scheduling refers to the pattern in which advertising is timed. It is represented as plots on a yearly flowchart that indicates the pattern of times advertising should appear so that it coincides with the most… …
