opinion leaders

  • 1opinion leaders — See consumer groups …

    Big dictionary of business and management

  • 2Opinion leadership — is a concept that arises out of the theory of two step flow of communication propounded by Paul Lazarsfeld and Elihu Katz. This theory is one of several models that try to explain the diffusion of innovations, ideas, or commercial products. The… …

    Wikipedia

  • 3opinion leader — oˈpinion ˌleader cross ref from leader needed this didn t quite seem to fit there noun [countable] MARKETING someone whose opinion is respected and who influences what people in a group or society buy: • Opinion leaders may be important in… …

    Financial and business terms

  • 4opinion leader — {{hw}}{{opinion leader}}{{/hw}}s. m.  e f. inv.  (pl.  ingl. opinion leaders ) Chi, grazie al suo prestigio e autorità, ha una funzione di guida nei confronti dell opinione pubblica …

    Enciclopedia di italiano

  • 5Opinion Leader — Der Begriff Meinungsführer geht auf Untersuchungen von Paul Felix Lazarsfeld und anderen Wissenschaftlern zur US Präsidentenwahl 1940 zurück ( The People s Choice [1]). Auf der Grundlage dieser Studie entwickelten die Autoren ein Zwei Stufen… …

    Deutsch Wikipedia

  • 6Opinion leader — Der Begriff Meinungsführer geht auf Untersuchungen von Paul Felix Lazarsfeld und anderen Wissenschaftlern zur US Präsidentenwahl 1940 zurück ( The People s Choice [1]). Auf der Grundlage dieser Studie entwickelten die Autoren ein Zwei Stufen… …

    Deutsch Wikipedia

  • 7opinion-leader research — /əˌpɪnjən li:də rɪ sɜ:tʃ/ noun research into the attitudes of opinion leaders …

    Marketing dictionary in english

  • 8Opinion polling for the Croatian parliamentary election, 2011 — started early after the previous election with polls on individual parties. As electoral coalitions were formed, coalition ratings started to be polled as well. The poll results below are listed by category and ordered in reverse chronological… …

    Wikipedia

  • 9Opinion polling for the United Kingdom general election, 2010 — In the run up to the general election of 2010, several polling organisations carried out opinion polling in regards to voting intention in Great Britain (i.e. the UK excluding Northern Ireland, which is usually excluded from such voting intention …

    Wikipedia

  • 10Opinion publique — Pour les articles homonymes, voir L Opinion publique (homonymie). L’opinion publique est l ensemble des convictions et des valeurs plus ou moins partagées, des jugements, des préjugés et des croyances de la population d une société donnée. On… …

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