new product line

  • 1product line extension — UK US noun (also line extension, also category extension) MARKETING, COMMERCE ► [C or U] (also product line stretching) the addition of a product or service with different features, sizes, prices, etc., to an existing range of products: »The… …

    Financial and business terms

  • 2product line — product lines N COUNT A product line is a group of related products produced by one manufacturer, for example products that are intended to be used for similar purposes or to be sold in similar types of shops. [BUSINESS] A well known UK… …

    English dictionary

  • 3Product line extensions — A product line extension is the use of an established product’s brand name for a new item in the same product category. ee also*brand *brand management *marketing *product management *Product lining …

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  • 4Design For All (product line) — Design For All is a range of designer products made available at discount retailers by the Target Corporation. In the late 1990s, the Target Corporation began designer partnerships to bring products created by well known designers in different… …

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  • 5Product Family Engineering — Product families/lines are quite common in our daily lives, but before a product family can be successfully established, an extensive process has to be followed. This process is known as product family engineering, product line engineering, and… …

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  • 6New Media Council — was formed by the Producers Guild of America (PGA) in 2002, in order to recognize, represent, and protect producers working in emerging media such as DVDs, broadband and mobile entertainment, interactive television and console games. The PGA… …

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  • 7Product lining — is the marketing strategy of offering for sale several related products. Unlike product bundling, where several products are combined into one, lining involves offering several related products individually. A line can comprise related products… …

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  • 8Product lifecycle management — (PLM) is the process of managing the entire lifecycle of a product from its conception, through design and manufacture, to service and disposal. [cite web title = About PLM publisher = CIMdata url = http://www.cimdata.com/PLM/aboutPLM.html ] PLM… …

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  • 9New Coke — Type Cola Manufacturer The Coca Cola Company Distributor Coca Cola Enterprises …

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  • 10line — [laɪn] noun [countable] 1. also product line MARKETING a type of product that a company makes or sells, often with several different sizes, models etc; = RANGE: • It continues to get about two thirds of it …

    Financial and business terms