marketing concept
1marketing concept — ➔ concept …
2marketing concept — The idea that businesses should focus their efforts on anticipating and fulfilling the needs of customers. ► “The idea that all markets can be profitably segmented has now received almost as widespread acceptance as the marketing concept itself …
3marketing concept — / mɑ:kɪtɪŋ ˌkɒnsept/ noun a business idea or philosophy based on the importance of profit, consumer satisfaction and the welfare of the general public …
4the marketing concept — UK US noun [S] MARKETING ► the idea that a company should supply a product or service based on what customers want and need: »A company following the marketing concept overseas must be aware of cultural differences in people s attitudes and… …
5concept — con‧cept [ˈkɒnsept ǁ ˈkɑːn ] noun 1. [countable] MARKETING an idea for a product: • the management of an R&D process, from an original concept through to marketing, manufacture and end use ˈmarketing ˌconcept [countable] MARKETING an idea for a… …
6Markéting — Marketing Le marketing (appelé aussi par le néologisme mercatique) est une discipline du management qui cherche à déterminer les offres de biens, de services ou d idées en fonction des attitudes et de la motivation des consommateurs, du public ou …
7Marketing management — Marketing Key concepts Product marketing · Pricing …
8societal marketing concept — 1) A form of marketing that takes into consideration the long term welfare of society. For many years the individual needs of consumers dominated the practice of marketing. For example, two cars might be compared in terms of their acceleration.… …
9Marketing — Le marketing, parfois traduit en mercatique[1], est une discipline de la gestion qui cherche à déterminer les offres de biens, de services ou d idées en fonction des attitudes et de la motivation des consommateurs, du public ou de la société en… …
10Marketing — For the magazine, see Marketing (magazine). Marketing Key concepts Product …
