gimmick

  • 21gimmick — [[t]gɪ̱mɪk[/t]] gimmicks N COUNT (disapproval) A gimmick is an unusual and unnecessary feature or action whose purpose is to attract attention or publicity. It is just a public relations gimmick... The exhibition is informative, up to date, and… …

    English dictionary

  • 22gimmick — [ˈgɪmɪk] noun [C] something that is intended to impress you or get your attention but is not necessary or useful a sales gimmick[/ex] a gimmick to win votes[/ex] gimmicky adj …

    Dictionary for writing and speaking English

  • 23Gimmick — Gim|mick der, auch das; s, s <aus engl. amerik. gimmick, eigtl. »verborgene Vorrichtung«, weitere Herkunft ungeklärt> überraschender, Aufmerksamkeit erregender, witziger Effekt, Gag (bes. in der Werbung) …

    Das große Fremdwörterbuch

  • 24gimmick — gim|mick [ gımık ] noun count something that is intended to impress and interest you but is really not useful at all: It s not a real education policy, it s just a gimmick to win votes. ╾ gim|mick|y adjective …

    Usage of the words and phrases in modern English

  • 25gimmick — [20] Gimmick originally meant ‘dishonest contrivance’ – indeed, in the first known printed reference to it, in George Maine’s and Bruce Grant’s Wise crack dictionary 1926 (an American publication), it is defined specifically as a ‘device for… …

    The Hutchinson dictionary of word origins

  • 26gimmick — n A fun thing to do. Let s go see if we can find a gimmick for the evening. 1990s …

    Historical dictionary of American slang

  • 27gimmick — noun the trivia contest was a gimmick to sell more newspapers Syn: publicity stunt, contrivance, scheme, stratagem, ploy; informal shtick …

    Thesaurus of popular words

  • 28gimmick —  A special item practice or feature of a product designed to gain customer interest.  ► “Repeating a word is an easy mechanical gimmick, but the word should be strong and should be used 3 times.” (Direct Marketing, Dec. 1993, p. 36) …

    American business jargon

  • 29gimmick — / gɪmɪk/ noun a clever idea or trick ● a publicity gimmick …

    Marketing dictionary in english

  • 30gimmick — [20] Gimmick originally meant ‘dishonest contrivance’ – indeed, in the first known printed reference to it, in George Maine’s and Bruce Grant’s Wise crack dictionary 1926 (an American publication), it is defined specifically as a ‘device for… …

    Word origins