customer goodwill
1goodwill — good·will / gu̇d ˌwil/ n 1: an intangible asset that is made up of the favor or prestige which a business has acquired beyond the mere value of what it sells due to the personality or experience of those conducting it, their reputation for skill… …
2Customer equity — is the total combined customer lifetime values of all of a company’s customers. Contents 1 Overview 2 Customer equity strategy 3 Literature 4 See also …
3Goodwill (accounting) — Goodwill is an accounting term used to reflect the portion of the book value of a business entity not directly attributable to its assets and liabilities; it normally arises only in case of an acquisition. It reflects the ability of the entity to …
4goodwill payment — ➔ payment * * * goodwill payment UK US noun [C] ► COMMERCE a payment made by a company to a customer who has experienced a problem with its products in order to try to keep the customer: »Although the insurance firm refused to pay her claim, they …
5customer approval — index goodwill Burton s Legal Thesaurus. William C. Burton. 2006 …
6customer encouragement — index goodwill Burton s Legal Thesaurus. William C. Burton. 2006 …
7Goodwill — An account that can be found in the assets portion of a company s balance sheet. Goodwill can often arise when one company is purchased by another company. In an acquisition, the amount paid for the company over book value usually accounts for… …
8goodwill — An intangible asset reflecting a business s customer connections, reputation, and similar factors. It can be valued as the difference between the value of the separable net assets of a business and the total value of the business. Purchased… …
9goodwill — An intangible asset reflecting a business s customer connections, reputation, and similar factors. It can be valued as the difference between the value of the separable net assets of a business and the total value of the business. Purchased… …
10goodwill — The favor which the management of a business wins from the public. The favorable consideration shown by the purchasing public to goods or services known to emanate from a particular source. White Tower System v. White Castle System of Eating… …
