cost of action
121Loss function — In statistics and decision theory a loss function is a function that maps an event onto a real number intuitively representing some cost associated with the event. Typically it is used for parameter estimation, and the event in question is some… …
122Clickbooth — Type Private Industry Affiliate marketing Founded September 2002 (2002 09) …
123Performance-based advertising — With performance based advertising, the advertiser pays only for measurable results. With other forms of advertising they pay regardless of results. Performance based advertising is becoming more common with the spread of electronic media,… …
124Internet marketing — Display advertising Email marketing E mail marketing software Interactive advertising …
125Air safety — is a term encompassing the theory, investigation and categorization of flight failures, and the prevention of such failures through regulation, education and training. It can also be applied in the context of campaigns that inform the public as… …
126Keyword advertising — refers to any advertising that is linked to specific words or phrases. Common forms of keyword advertising are known by many other terms including pay per click (PPC) and cost per action (CPA). There are multiple variations each starting with pay …
127Digital Entrepreneurship — represents a category of Entrepreneurship that leverages new technologies in novel ways such as the Internet Communications Technology. A digital entrepreneur is an individual who uses the Internet as a tool to create commercial opportunities,… …
128Web analytics — Internet marketing Display advertising Email marketing E mail marketing software Interactive advertising Cloud marketing Social media optimization …
