corporate image advertising
1corporate image — The image that a company projects of itself. To gain a benevolent image for the way a company treats its employees or the environment, for example, can be as important to its sales as its individual brand images. In recent years there has been an …
2Corporate communication — is the message issued by a corporate organization, body, or institute to its publics. Publics can be both internal (employees, stakeholders, i.e. share and stock holders) and external (agencies, channel partners, media, government, industry… …
3advertising — ad‧ver‧tis‧ing [ˈædvətaɪzɪŋ ǁ ər ] noun [uncountable] MARKETING telling people publicly about a product or service in order to persuade them to buy it: • Most organizations underestimate the benefits of advertising. • Television advertising… …
4image — im‧age [ˈɪmɪdʒ] noun [countable] 1. MARKETING the general opinion that most people have of a person, organization, product etc: • Law suits hurt a company s image and may hinder future fund raising. • A good advertising campaign will promote a… …
5Corporate communications — is defined as communication which goes to all staff. Corporate communications serves as the liaison between an organization and its publics. Organizations can strategically communicate to their audiences through public relations and advertising.… …
6Image development (visual arts) — Image development is the process of developing images for any use. It is often both a synonym for a specific process and a label for a unique combination of processes. NOTOC Term ScopeImage development is essentially visual art usually for… …
7Corporate identity — Marketing Key concepts Product marketing · Pricing …
8Advertising slogan — Ad campaign featuring Ganymede bringing Bud to the Gods, based on a drawing by F. Kirchbach. The original Anheuser Bush ad as it appeared in the February 1906 issue of Theatre Magazine. The slogan on the sign reads: Modern Version of Ganymede… …
9image — / ɪmɪdʒ/ noun the general idea that the public has of a product, brand or company ● They are spending a lot of advertising money to improve the company’s image. ● The company has adopted a down market image. ♦ to promote the corporate image to… …
10corporate — 01. Our hockey team is looking for a [corporate] sponsor to help us with costs. 02. He works for a large multinational [corporation] which deals in computer technology. 03. Our new marketing strategy will [incorporate] both Internet and e mail… …
