consumer perception

  • 1Consumer neuroscience — is the combination of consumer research with modern neuroscience. The goal of the field is to find neural explanations for consumer behaviors in both normal and diseased individuals. Contents 1 Consumer Research 2 Advertising 2.1 Advertising and… …

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  • 2Consumer surplus for software products — Consumer surplus can be calculated differently for software products than for other products. Customers tend to buy products with greater consumer surplus. Software companies should know what measure in their market analysis to determine their… …

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  • 3Consumer behaviour — Psychology …

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  • 4Perception — For other uses, see Perception (disambiguation). Perceptual redirects here. For the Brian Blade album, see Perceptual (album). Robert Fludd s depiction of perception (1619) …

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  • 5perception — noun ADJECTIVE ▪ clear, distinct, keen (esp. AmE) ▪ common, general, popular, widely held, widespread ▪ …

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  • 6Consumer insight — Emprunté du langage psychologique où il exprime le fait de trouver une solution à un problème sans passer par une série d essais erreurs progressifs, le Consumer insight ou insight consommateur peut se définir comme « la perception par le… …

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  • 7Optimized Consumer Intensity (OCI) Analysis — Contents 1 Introduction 2 Optimized Consumer Intensity (OCI) Analysis 3 More information 4 Notes Introduction …

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  • 8Brand extension — or brand stretching is a marketing strategy in which a firm marketing a product with a well developed image uses the same brand name in a different product category. Organizations use this strategy to increase and leverage brand equity… …

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  • 9Food irradiation — The Radura logo, used to show a food has been treated with ionizing radiation. Food irradiation is the process of exposing food to ionizing radiation[1] to destroy microorganisms, bacteria, viruses, or ins …

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  • 10Transcreation — The term transcreation refers to the concept of adapting a message from one language into another, whilst maintaining the same intent, style and tone. A transcreated message needs to evoke the same emotions and carry the same implications as the… …

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