consumer buying decision
1consumer buying behaviour — The buying behaviour of individuals and households who buy goods and services for personal consumption. A number of different people, playing different roles, have been identified in the decision to make a specific purchase: • initiator, the… …
2Consumer neuroscience — is the combination of consumer research with modern neuroscience. The goal of the field is to find neural explanations for consumer behaviors in both normal and diseased individuals. Contents 1 Consumer Research 2 Advertising 2.1 Advertising and… …
3Consumer behaviour — Psychology …
4Consumer Confidence Index — The U.S. Consumer Confidence Index (CCI) is an indicator designed to measure consumer confidence, which is defined as the degree of optimism on the state of the economy that consumers are expressing through their activities of savings and… …
5Consumer Reports — cover dated November 2005 Editorial Director Kevin McKean Categories Consumer advocacy Frequency Monthly …
6consumer advocacy — Introduction also called consumerism movement or policies aimed at regulating the products, services, methods, and standards of manufacturers, sellers, and advertisers in the interests of the buyer. Such regulation may be institutional,… …
7Buyer decision processes — are the decision making processes undertaken by consumers in regard to a potential market transaction before, during, and after the purchase of a product or service.More generally, decision making is the cognitive process of selecting a course of …
8Collective buying power — is when a group of consumers come together and use the old rule of thumb, there s power in numbers, to leverage the group size in exchange for discounts. Contents 1 In the marketplace 2 Example 3 Similar To 4 …
9purchase decision — See consumer buying behaviour …
10organizational buying — The way in which an organization (as opposed to an individual consumer) identifies, evaluates, and chooses the products it buys. See decision making unit …
